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GEICO TV commercial - The Wisconsin
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - The Wisconsin is about.

GEICO TV commercial - The Wisconsin

In the GEICO TV Spot called "The Wisconsin," the insurance company takes a lighthearted approach to promoting their brand while also showcasing their excellent customer service. The commercial opens with a man driving an RV named "The Wisconsin" on a winding road, when suddenly he gets stuck beneath an overpass. As cars honk behind him, he panics, thinking about the damage that he might have caused. But his worries are short-lived, thanks to the GEICO representative who quickly arrives on the scene.

The GEICO agent calmly reassures the driver that he has come to help and asks him to take a deep breath. He then presents the RV owner with his policy information and notes that he will have a tow truck over in thirty minutes. The RV owner is impressed by the speed and professionalism of the GEICO representative, and he even admits to being a bit embarrassed by his predicament.

As the tow truck arrives, the GEICO representative reminds the driver that he has coverage for this type of incident, and they both share a chuckle about the situation. The ad concludes with the tagline, "GEICO: fifteen minutes could save you fifteen percent or more on car insurance."

In "The Wisconsin," GEICO successfully showcases their customer service capabilities in a humorous and engaging way. By presenting a relatable situation and offering a quick resolution, the company aims to make a memorable impression on viewers and encourage them to consider switching to GEICO for their insurance needs.

GEICO TV commercial - The Wisconsin produced for GEICO was first shown on television on May 26, 2016.

Frequently Asked Questions about geico tv spot, 'the wisconsin'

Jake Dylan Wood Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

actor Will Arnett A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot. The Geico gecko has a new sidekick - though neither of them appear too pleased with the arrangement.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

The Gecko's current appearance. The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood. Wood is an English actor who starred in the long-running series 'East Enders' until 2021, and several films including 'The Illusionist' (2006), 'Vera Drake' (2004), and 'Red Dwarf' (1999).

day gecko Based on the day gecko (Phelsuma madagascariensis grandis), the GEICO Gecko is thought to be a mash up of several different types of squamate reptiles. Geckos are small and live in warm climates.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

It's hard to see a gecko and not think immediately of the GEICO ads. The little chap with his English accent and charming personality has become a visual representation of everything the insurance company stands for - he's helped to boost its reputation and customer base.

1936 – GEICO is established by Leo and Lillian Goodwin.

David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...

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Actors

Actors who starred in GEICO TV Spot, 'The Wisconsin'

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Agenices

Agenices of the GEICO TV Spot, 'The Wisconsin'

GEICO TV commercial - The Wisconsin
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - The Wisconsin
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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