What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the GEICO TV Spot called "The Wisconsin," the insurance company takes a lighthearted approach to promoting their brand while also showcasing their excellent customer service. The commercial opens with a man driving an RV named "The Wisconsin" on a winding road, when suddenly he gets stuck beneath an overpass. As cars honk behind him, he panics, thinking about the damage that he might have caused. But his worries are short-lived, thanks to the GEICO representative who quickly arrives on the scene.
The GEICO agent calmly reassures the driver that he has come to help and asks him to take a deep breath. He then presents the RV owner with his policy information and notes that he will have a tow truck over in thirty minutes. The RV owner is impressed by the speed and professionalism of the GEICO representative, and he even admits to being a bit embarrassed by his predicament.
As the tow truck arrives, the GEICO representative reminds the driver that he has coverage for this type of incident, and they both share a chuckle about the situation. The ad concludes with the tagline, "GEICO: fifteen minutes could save you fifteen percent or more on car insurance."
In "The Wisconsin," GEICO successfully showcases their customer service capabilities in a humorous and engaging way. By presenting a relatable situation and offering a quick resolution, the company aims to make a memorable impression on viewers and encourage them to consider switching to GEICO for their insurance needs.
GEICO TV commercial - The Wisconsin produced for GEICO was first shown on television on May 26, 2016.
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