What the Jif TV commercial - Imaginary Friend is about.

The Jif TV Spot, 'Imaginary Friend' is a heart-warming advertisement that tells the story of a little boy, Charlie, and his imaginary friend, Brad. The ad opens with Charlie playing by himself in an empty playground, while other children play together. That's when Brad enters the picture, a character made entirely of Jif peanut butter.

Brad becomes Charlie's constant companion and encourages him to play and imagine, no matter what. The story takes us through the ups and downs of Charlie's childhood, with Brad always by his side. From playing dress-up to building sand castles, Brad is there to make everything even more magical.

As the ad progresses, we see Charlie grow older, and his interest shifts from imaginary friends to solid friendships with actual people. However, Brad remains a meaningful part of Charlie's life, and they share a final moment of imagination before parting ways.

The 'Imaginary Friend' ad showcases the power of imagination and celebrates the role of Jif peanut butter in bringing people together. It's a sweet and touching tribute to friendship and childhood. The sound of a catchy tune playing in the background and a perfect portrayal of the characters make it an engaging and memorable advertisement. Overall, the Jif TV Spot, 'Imaginary Friend' is a creative way of showing how Jif Peanut Butter can become a part of your memorable moments for a long time.

Jif TV commercial - Imaginary Friend produced for Jif was first shown on television on July 23, 2017.