IntroductionCraftsman is a popular American brand that specializes in manufacturing and selling a wide range of tools, hardware, and outdoor equipment. The brand is owned and operated by Sears Holding...
Craftsman Mechanics tool sets are known for their quality and dependability when it comes to fixing up your car and performing essential auto maintenance. In their latest TV spot, coined "Oil Change", they showcase just how easy it can be to get the job done right with the right tools.
The commercial opens up with a man's car engine, in an auto garage, with oil visibly leaking out. Panicked and unsure of what to do, he sees his mechanic friend walk by with a smirk on his face. The mechanic looks over the engine, and tells him he can fix it up with Craftsman Mechanics tool sets.
The next scene is the mechanic pulling out a red case emblazoned with the Craftsman logo, opening it up to reveal an organized array of tools suited precisely for the oil change job he needs to complete. In the blink of an eye, he's tightening bolts, unscrewing the oil filter, and committing methodical steps to fix the car engine.
As he works with laser-guided precision, the customer realizes how easy it can be to do it himself, with the right tools. In the final scene, he's shown using a Craftsman monkey wrench, confidently fixing up his car himself, and a smile on his face.
The advertisement for Craftsman Mechanics tool sets shows just how important the right tools are when it comes to auto maintenance, and how easy it can be when you have the correct tools at your fingertips.
Craftsman Mechanics Tool Sets TV commercial - Oil Change produced for Craftsman was first shown on television on December 18, 2017.
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