Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...
In 2013, Buick released a television commercial for its Verano model, titled "Sheets". The commercial features a couple waking up in their luxurious bedroom as the sunrise illuminates their room. As they get out of bed, they walk to the window, which overlooks their backyard and Buick Verano parked in the driveway.
The man throws open the curtains, revealing that the backyard is covered in freshly fallen snow. He quickly retreats back to bed and buries himself under the warm, cozy sheets. The woman, however, is more adventurous and ventures outside to the Verano, where she proceeds to scrape the snow off the windshield and start the car remotely using the Buick's OnStar technology.
As the car warms up, the woman returns to the bedroom and snuggles back under the sheets with her partner. The commercial closes with the poetic tagline, "Some things are worth getting up for. The new Buick Verano."
The commercial was designed to showcase the Verano's state-of-the-art technology and luxury features. The couple's luxurious home was meant to mirror the car's high-end feeling, while the woman's determination to venture outside and start the car demonstrates the ease and convenience of the vehicle's technology.
Overall, the "Sheets" commercial was a huge success for Buick, generating significant buzz and positive attention for the Verano model.
2013 Buick Verano TV commercial - Sheets produced for Buick was first shown on television on May 13, 2013.
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