What the Kay Jewelers TV commercial - Draft Class is about.

Kay Jewelers TV Spot, 'Draft Class' Featuring Jaxon Smith-Njigba

(Scene opens with Jaxon Smith-Njigba, a rising star in the football world, standing on a beautifully lit stage, wearing his team's jersey. The room is buzzing with excitement as fans cheer and applaud, awaiting his big announcement.)

Jaxon: (Confidently) Ladies and gentlemen, tonight is a night of dreams coming true. It's about achieving greatness, both on and off the field. In this draft class, we've seen incredible talent, determination, and passion. And in partnership with Kay Jewelers, I've found a way to celebrate this new beginning and mark it in a special way.

(Camera zooms in as Jaxon reaches inside his pocket and pulls out a custom-made pendant necklace, gleaming with diamonds.)

Jaxon: (Smiling) This pendant is more than just a piece of jewelry. It represents the countless hours of hard work, the sacrifices made, and the unwavering belief in oneself. Each diamond symbolizes the extraordinary talents of not only myself but also my fellow athletes. We are the new wave, the future of this game, and this pendant honors that.

(As Jaxon speaks, the camera captures close-ups of the pendant, showcasing its brilliance and artistry.)

Jaxon: (Continuing) From the first step onto the field to the final touchdown, every moment matters. And to celebrate those moments, Kay Jewelers has created a collection that captures the essence of this draft class. This pendant is just the beginning. It's a reminder of the dreams that have become reality and the ones that are yet to come.

(The camera pans out as Jaxon lifts the pendant, showcasing it to the audience.)

Jaxon: (Excitedly) So, to my fellow athletes, embrace this jewelry as a reflection of your journey. Wear it with pride, knowing that it signifies the incredible achievement of being a part of this draft class.

(Applause fills the room as the camera fades out, leaving a lasting image of Jaxon proudly wearing the pendant, radiating confidence and anticipation for the future.)

Voiceover: Celebrate the next generation of greatness with the exclusive Kay Jewelers Draft Class Collection.

(On-screen text displays the Kay Jewelers logo with the slogan: "Every moment deserves a timeless celebration.")

Disclaimer: This is a fictional TV spot script for Kay Jewelers and does not accurately reflect any real-life commercial.

Kay Jewelers TV commercial - Draft Class produced for Kay Jewelers was first shown on television on April 27, 2023.