Ruffles is a popular snack brand that is owned and operated by Frito-Lay, a subsidiary of PepsiCo. The company produces a variety of potato chips that are known for their uniquely ridged texture, whic...
Ruffles Without Ridges is a fun and engaging TV spot that features a star-studded cast led by T-Pain and Coach, along with basketball superstar Anthony Davis and social media influencer King Bach. The ad campaign kicks off with a hilarious scene where Coach approaches a Ruffles machine with his players, only to find that it's dispensing chips without ridges.
T-Pain then appears on the scene, singing the catchy jingle "you gotta have ridges" as he drops his own bag of Ruffles. The commercial then shows various scenes of people enjoying Ruffles and the ridges that make them stand out, while Coach and T-Pain compete in a friendly game of basketball.
Anthony Davis, who is known for his love of Ruffles, makes a grand entrance, dunking a bag of chips into a basketball hoop as the crowd cheers on. The spot ends with T-Pain and Coach huddled together, enjoying a bag of Ruffles while musing about the importance of ridges.
Throughout the ad, the cast members showcase their unique personalities, with T-Pain bringing his signature autotune style to the jingle and Coach providing comedy relief with his antics. The addition of popular influencer King Bach and basketball star Anthony Davis adds a level of excitement and relatability to the campaign, making it a hit with consumers of all ages.
Overall, the Ruffles Without Ridges TV spot is a clever and entertaining campaign that celebrates the importance of ridges in a creative way, while showcasing the brand's diverse appeal.
Ruffles TV commercial - Ruffles Without Ridges: T-Pain and Coach produced for Ruffles was first shown on television on March 7, 2021.
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