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Empire Today TV commercial - New Floor Happy Dance
Empire Today

Empire Today is a popular home improvement company that specializes in flooring and window treatments. Founded in 1959, Empire Today has become a household name for homeowners looking to upgrade their...

What the Empire Today TV commercial - New Floor Happy Dance is about.

Empire Today TV commercial - New Floor Happy Dance

Empire Today is a well-known flooring and home improvement company that has been around for several years. In one of their recent TV spots, they showcase a unique and entertaining way to demonstrate their clients' happiness after the installation of their brand new floors. The spot features various people dancing and celebrating on their just-installed floor, showcasing their joy and satisfaction with the product.

The ad starts with a group of people gathered in a recently renovated living room, admiring their floors and showing off their dance moves. One by one, people join in on the fun, performing their personalized happy dance. The spot features creative dance moves, from traditional dance forms like salsa and hip hop to silly dances like the robot and the moonwalk. The TV commercial aims to highlight the joy and satisfaction experienced by customers after their recent home improvement.

As the ad progresses, we can see that people of all walks of life are part of the happy dance festivities, including families with young children and couples enjoying their newly installed floors. This inclusivity adds to the advertisement's relatability as people can easily imagine themselves sharing in the same excitement and satisfaction showcased in the video.

The commercial's overall message is that Empire Today understands the joy that a new floor brings to a home, and they take pride in delivering that feeling of satisfaction to their customers. The TV spot successfully captures the excitement and incredible emotions behind a home renovation project, specifically a new flooring installation. By doing so, it appeals to individuals or families who wish to improve their homes or are in the process of renovating.

In conclusion, the Empire Today TV spot, 'New Floor Happy Dance,' is an inventive and entertaining advertisement that showcases the satisfaction that people experience after installing their new floors. The ad's creative approach is not only memorable, but it also emphasizes the joy of home improvement projects to its customers.

Empire Today TV commercial - New Floor Happy Dance produced for Empire Today was first shown on television on November 22, 2022.

Frequently Asked Questions about empire today tv spot, 'new floor happy dance'

In December 2002, the company was sold, and then in January 2003, adopted its current name: Empire Today. It was acquired by the investment company Mercury Capital LP. In 2016, the company was sold to H.I.G. Capital, a private equity firm, for an undisclosed amount.

H.I.G. CapitalEmpire Today / Parent organizationH.I.G. Capital is a Miami, Florida based private equity and alternative assets' investment firm with $59 billion of equity capital under management. The firm operates a family of private equity, growth equity, credit/special situation, primary lending, syndicated credit, and real estate funds. Wikipedia

Empire Today LLC (commonly referred as Empire Today) was founded by entrepreneur Seymour Cohen in 1959 as Empire Plastic Covers, a private, family-owned business in Chicago from a small office space.

Elmer Lynn Hauldren (April 1, 1922 – April 26, 2011) was an advertising copywriter based in Chicago who was best known for originating the Empire Man.

Charlesbank Capital Partners Empire Today Has Been Acquired by Charlesbank Capital Partners. William Blair acted as the financial advisor to Empire Today, a portfolio company of H.I.G. Capital (H.I.G.), in connection with its sale to Charlesbank Capital Partners. Management and an affiliate of H.I.G. made significant investments into the business.

7 Most Expensive Flooring Materials in the World

  • #1 Lux Touch. Lux Touch a black marble tile encrusted with diamonds, abalone shell, mother-of-pearl, and black onyx, is a luxurious and eye-catching flooring option.
  • #2 The Pearl Carpet Of Baroda.
  • #3 The Mughal Star Lattice Carpet.
  • #4 Tibetan Silk Carpet.

Empire was founded in 1959, and since then we've helped generations of families improve their homes.

3,000 B.C.: The Egyptians develop stone construction, and stone and brick floors begin to appear. 2,000 B.C.: Rugs are on the scene in one form or another. 1,000 B.C.: The Greeks create pebble mosaics for their floors. 400 A.D.: Wood floors were first used by people in the Middle Ages.

When buying your hardwood flooring, make sure to ask where it's manufactured. 70% or more of the hardwood flooring being sold is manufactured in China, where there are almost no regulations.

(CBS) -- The man who became an icon to Chicagoans as the Empire Carpet Man has died at the age of 89. Elmer Lynn Hauldren was the pitchman for the Empire Carpet, now known as Empire Today, since 1977.

89 years (1922–2011)Lynn Hauldren / Age at death

In 1959, Empire Today started out as a small, family-run business in Chicago, Illinois. Since then, Empire has expanded to offer their friendly and extensive services in over 70 locations across the country including Chicago, New York, and L.A.

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