What the Jordan TV commercial - Why Not 0? is about.

Jordan's "Why Not 0?" TV spot is a promotional video promoting their latest basketball shoes worn by the famous NBA player, Russell Westbrook. The video features a catchy song called "Why Not" by Phonte Coleman.

The commercial showcases Westbrook's unique style and his relentless drive to succeed on the basketball court. The video starts with Russell breaking through a wall with his signature move, a powerful dunk. It then cuts to shots of him running through a city, dribbling masterfully through the streets and shooting shots through high windows.

The lyrics of the song perfectly match the energy portrayed in the commercial, with Phonte rapping about a "never say die" attitude and a determination to succeed no matter what obstacles come your way. The song is a perfect fit for the commercial, as it inspires the viewer to never give up and pursue their dreams with passion and intensity.

Throughout the video, the basketball shoes are prominently displayed, with the camera emphasizing their unique design and innovative features. The shoes offer a high level of performance and are well-suited for the fast-paced, high-octane style of basketball that Westbrook plays.

Overall, the Jordan "Why Not 0?" TV spot is an excellent example of effective branding and marketing. It combines a top NBA player, a catchy song, and an innovative product to create a compelling and memorable commercial that resonates with viewers of all ages.

Jordan TV commercial - Why Not 0? produced for Jordan was first shown on television on June 26, 2017.