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JCPenney TV commercial - Be Everyone You Want
JCPenney

JCPenney, a retail powerhouse with a rich history dating back to 1902, has long been a staple in the American shopping experience. With over a century of operation, JCPenney has become a household nam...

What the JCPenney TV commercial - Be Everyone You Want is about.

JCPenney TV commercial - Be Everyone You Want

JCPenney's latest TV spot titled 'Be Everyone You Want' is all about empowering people to be themselves, embrace their individuality, and express themselves without limits. The commercial opens with a series of shots of people being themselves, each wearing their unique outfits, and participating in activities that they love.

The message behind 'Be Everyone You Want' is that JCPenney offers a wide range of clothing and accessories that enable customers to express themselves however they want. From trendy clothes to classic styles, the retailer has something for everyone, regardless of their style preferences.

The commercial also showcases the diversity of JCPenney's clientele with clips of people of all ages, ethnicities, and gender identities. This inclusivity communicates the brand's commitment to diversity and acceptance, which many customers will appreciate.

The soundtrack for the TV spot is catchy and energetic. The song emphasizes the message of the commercial, urging viewers to break free from expectations and enjoy life on their own terms.

Overall, JCPenney's 'Be Everyone You Want' TV spot is a powerful reminder that everyone should be comfortable in their own skin and feel confident to express their unique style. By embracing individuality, the company champions self-expression and empowers customers to be themselves without compromise.

JCPenney TV commercial - Be Everyone You Want produced for JCPenney was first shown on television on August 16, 2013.

Frequently Asked Questions about jcpenney tv spot, 'be everyone you want'

Melissa Villaseñor SNL alum Melissa Villaseñor and her sparkly backup singers shimmy and sway through the aisles, sampling merchandise and hyping holiday deals as JCPenney kicks off the festive season.

The new campaign continues to use the Pointer Sisters hit “We Are Family,” which made its debut in JCPenney's advertising during the retailer's spring campaign, as its soundtrack. In the earlier commercial, the song was performed by Patti LaBelle and Judith Hill.

Prabal Gurung In the luxury fashion space, Prabal Gurung has become known not only as a masterful designer of colorful, glamorous ready-to-wear, but also for his philanthropy and politics, especially when it comes to matters of inclusion and the empowerment of women.

Introducing comedian Melissa Villaseñor as Penny James, a fashion-loving, home-decorating, red glasses-wearing JCPenney superfan.

Melissa Villaseñor Penny James, played by Melissa Villaseñor, shows off her own "shoppy place," JCPenney.

designer Sabato De Sarno Gucci has named fashion designer Sabato De Sarno as its new creative director, ending months of speculation about who would take on one of fashion's most coveted roles.

Fast Fashion Leaders In addition, traditional mass-market department stores such as Macy's, JCPenney, and Kohl's in the U.S. have all taken a page from the fast-fashion book. For their in-house and proprietary brands, they've shortened design and production times to better compete in the market.

James Cash Penney J.C. Penney, in full James Cash Penney, (born Sept. 16, 1875, Hamilton, Mo., U.S. - died Feb. 12, 1971, New York, N.Y.), merchant who established one of the largest chains of department stores in the United States.

JCPenney has around 670 stores today and has little debt for the first time in years. The company is owned by mall landlords Simon Property Group (SPG) and Brookfield Asset Management (BAM). The two firms rescued JCPenney out of bankruptcy for $1.75 billion in the fall of 2020. It was their interest to do so.

Jennifer Garner: Jennifer Garner, an accomplished actress known for her roles in films like “Alias” and “13 Going on 30,” has also lent her talent to Capital One commercials. Garner brings a sense of elegance and charm to her roles, often portraying a savvy customer who takes advantage of Capital One's features.

Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian dolce vita period.

KeringKering Holland NV Gucci/Parent organizations

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Agenices of the JCPenney TV Spot, 'Be Everyone You Want'

JCPenney TV commercial - Be Everyone You Want
JCPenney In-House

JCPenney In-House is the internal design and creative team of JCPenney, one of the largest department store chains in the United States. The team is responsible for conceptualizing and executing the d...

JCPenney TV commercial - Be Everyone You Want
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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