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Empire Today TV commercial - $99 Room Sale
Empire Today

Empire Today is a popular home improvement company that specializes in flooring and window treatments. Founded in 1959, Empire Today has become a household name for homeowners looking to upgrade their...

What the Empire Today TV commercial - $99 Room Sale is about.

Empire Today TV commercial - $99 Room Sale

In a world where home improvement is synonymous with convenience and affordability, Empire Today steps in as the go-to solution for all your flooring needs. Picture this: a vibrant, energetic TV spot lighting up your screen, showcasing the infamous '$99 Room Sale' brought to you by none other than Empire Today.

The scene opens with a stunning aerial view of a cozy living room, bathed in warm sunlight. The camera gracefully sweeps down, revealing a meticulously crafted space adorned with elegant furniture, exuding an air of sophistication. The mood is set, and anticipation hangs in the air.

As the camera focuses on the pristine flooring, a charismatic voiceover pierces the silence. With a blend of confidence and charm, the voice invites viewers into the realm of home transformation. "Introducing Empire Today's exclusive $99 Room Sale!" it exclaims, echoing through the living room.

The spotlight shifts to a team of experts clad in Empire Today's iconic blue uniforms, ready to turn homeowners' dreams into reality. They showcase an extensive selection of high-quality carpet, laminate, hardwood, and tile options, each boasting uncompromising craftsmanship and stunning aesthetics.

With a montage of smooth transitions, viewers catch glimpses of homeowners beaming with pride as their once ordinary rooms are effortlessly transformed into stylish, personalized spaces. The commercial illustrates the power of Empire Today to elevate a home's ambiance, making it a sanctuary that reflects each homeowner's unique taste and personality.

Throughout the TV spot, the voiceover emphasizes the unbelievable affordability of the '$99 Room Sale,' which allows homeowners to reimagine their space without breaking the bank. The offer becomes a beacon of hope for those yearning to revitalize their homes but have been constrained by budgetary limitations.

The commercial culminates in a crescendo of excitement as the voiceover reiterates Empire Today's commitment to unparalleled customer service and satisfaction. The screen fades to black, leaving an indelible imprint of the Empire Today brand in the minds of viewers, enticing them to embark on their own home improvement journey.

Empire Today's TV spot, the '$99 Room Sale,' is more than just an advertisement; it's an invitation to embark on a transformative adventure. It inspires homeowners to reimagine the possibilities within their very walls, creating spaces that are not only aesthetically pleasing but also deeply personal and reflective of their unique identities. With Empire Today, the home becomes a canvas awaiting its masterpiece, and every room tells a story of newfound beauty and inspiration.

Empire Today TV commercial - $99 Room Sale produced for Empire Today was first shown on television on March 31, 2013.

Song from commercial Empire Today TV Spot, '$99 Room Sale'

"Also sprach Zarathustra, Op. 30 : Introduction" by Richard Strauss

"Also sprach Zarathustra, Op. 30 : Introduction" is a musical composition by the German composer Richard Strauss. It is the opening piece of his tone poem "Also sprach Zarathustra," which was composed in 1896 and is based on the philosophical novel "Thus Spoke Zarathustra" by Friedrich Nietzsche.

Inspiration and Meaning

Strauss was inspired by Nietzsche's work and intended for his music to convey the philosophical concepts presented in the novel. The opening piece, "Introduction," is famously known for its use in the film "2001: A Space Odyssey," where it plays during the film's opening credits and helps set the tone for the movie's exploration of human evolution and consciousness.

Structure and Composition

The "Introduction" is a powerful and dramatic piece that begins with a series of rising notes played by the horn section, which gradually build in intensity and volume. This is followed by a series of chords played by the entire orchestra, which then gives way to a series of ascending and descending scales played by the strings. The piece then concludes with a triumphant fanfare played by the brass section.

Performances and Recordings

"Also sprach Zarathustra, Op. 30 : Introduction" has been performed and recorded by many symphony orchestras around the world. Some notable recordings include those by the Chicago Symphony Orchestra conducted by Sir Georg Solti and the Berlin Philharmonic conducted by Herbert von Karajan.

In conclusion, "Also sprach Zarathustra, Op. 30 : Introduction" is a powerful and iconic musical composition by Richard Strauss, based on the philosophical concepts presented in Friedrich Nietzsche's novel "Thus Spoke Zarathustra." Its use in the film "2001: A Space Odyssey" has helped make it one of the most recognizable and enduring pieces of classical music.

Frequently Asked Questions about empire today tv spot, '$99 room sale'

In 1959, Empire Today started out as a small, family-run business in Chicago, Illinois. Since then, Empire has expanded to offer their friendly and extensive services in over 70 locations across the country including Chicago, New York, and L.A.

H.I.G. CapitalEmpire Today / Parent organizationH.I.G. Capital is a Miami, Florida based private equity and alternative assets' investment firm with $59 billion of equity capital under management. The firm operates a family of private equity, growth equity, credit/special situation, primary lending, syndicated credit, and real estate funds. Wikipedia

Over the years, Empire's product line grew, as did the company's national presence. In December 2002, the company was sold, and then in January 2003, adopted its current name: Empire Today. It was acquired by the investment company Mercury Capital LP. In 2016, the company was sold to H.I.G.

The company's name comes from the slogan on some of its commercials, "Empire today, carpeting tomorrow". Empire Today claims that it is the largest in-home sales flooring company in the United States. Empire Today, LLC. Logo since 2015, featuring a digital character of the Empire Man.

Empire Today LLC (commonly referred as Empire Today) was founded by entrepreneur Seymour Cohen in 1959 as Empire Plastic Covers, a private, family-owned business in Chicago from a small office space. In 1965, Empire Plastic Covers changed its name to Empire Home Services, adding carpet to their product line.

Charlesbank Capital Partners Empire Today Has Been Acquired by Charlesbank Capital Partners. William Blair acted as the financial advisor to Empire Today, a portfolio company of H.I.G. Capital (H.I.G.), in connection with its sale to Charlesbank Capital Partners. Management and an affiliate of H.I.G. made significant investments into the business.

An empire is an aggregate of many separate states or territories under a supreme ruler or oligarchy. This is in contrast to a federation, which is an extensive state voluntarily composed of autonomous states and peoples. An empire is a large polity which rules over territories outside of its original borders.

a(1) : a major political unit having a territory of great extent or a number of territories or peoples under a single sovereign authority. especially : one having an emperor as chief of state. (2) : the territory of such a political unit.

Over the years, Empire's product line grew, as did the company's national presence. In December 2002, the company was sold, and then in January 2003, adopted its current name: Empire Today. It was acquired by the investment company Mercury Capital LP. In 2016, the company was sold to H.I.G.

Elmer Lynn Hauldren (April 1, 1922 – April 26, 2011) was an advertising copywriter based in Chicago who was best known for originating the Empire Man.

Definition. An empire is an aggregate of many separate states or territories under a supreme ruler or oligarchy. This is in contrast to a federation, which is an extensive state voluntarily composed of autonomous states and peoples.

Empires have formed across the world throughout history. The earliest were typically short-lived and not very successful, but over time, empires became better at exerting their control over other people. The primary benefit for developing an empire is better access to resources.

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