Find out all about your favorite commercial!

Advertisers

Advertisers of the E*TRADE from Morgan Stanley Super Bowl 2022 TV Spot, 'He's Back' Song by Britney Spears

E*TRADE from Morgan Stanley Super Bowl 2022 TV commercial - Hes Back
E*TRADE from Morgan Stanley

E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...

What the E*TRADE from Morgan Stanley Super Bowl 2022 TV commercial - Hes Back is about.

E*TRADE from Morgan Stanley Super Bowl 2022 TV commercial - Hes Back

In the Morgan Stanley Super Bowl 2022 TV spot titled "He's Back," set to the energetic and iconic song by Britney Spears, E*TRADE takes center stage as a prominent player in the world of finance. The commercial showcases the return of a beloved character, symbolizing the comeback of E*TRADE and its commitment to helping individuals navigate their financial journeys.

As the commercial opens, viewers are introduced to a dynamic and fast-paced scene, depicting a vibrant cityscape bustling with life. The camera zooms in on a confident and determined individual, portrayed by a charismatic actor, who embodies the spirit of E*TRADE. He exudes a sense of empowerment, reminding viewers that they too possess the ability to take control of their financial future.

With Britney Spears' catchy tune "He's Back" playing in the background, the commercial unfolds, showcasing E*TRADE's suite of innovative tools and services. The character is seen effortlessly using E*TRADE's mobile app, demonstrating the simplicity and convenience of managing investments on the go. The commercial cleverly integrates futuristic graphics, highlighting E*TRADE's commitment to staying ahead of the curve in the digital finance landscape.

Throughout the TV spot, E*TRADE emphasizes its dedication to providing personalized financial guidance. The character is shown engaging with a knowledgeable E*TRADE representative, who guides him through investment strategies tailored to his specific goals. This interaction highlights E*TRADE's commitment to empowering individuals to make informed financial decisions with the support of expert advice.

The commercial concludes with a powerful message of resilience and growth, captivating viewers with the character's triumphant smile. It signifies E*TRADE's ability to adapt to changing times, reminding individuals that they too can rebound from setbacks and seize new opportunities. The spot ultimately showcases E*TRADE as a reliable partner in navigating the financial landscape, inspiring viewers to believe in their own power to shape their financial future.

In summary, the Morgan Stanley Super Bowl 2022 TV spot, "He's Back," leverages the energy of Britney Spears' song and the charismatic portrayal of a comeback character to highlight E*TRADE's commitment to empowering individuals and helping them take control of their financial journeys. The commercial underscores E*TRADE's innovative tools, personalized guidance, and ability to adapt to changing times, all with the ultimate goal of inspiring viewers to believe in their own financial potential.

E*TRADE from Morgan Stanley Super Bowl 2022 TV commercial - Hes Back produced for E*TRADE from Morgan Stanley was first shown on television on February 12, 2022.

Song from commercial E*TRADE from Morgan Stanley Super Bowl 2022 TV Spot, 'He's Back' Song by Britney Spears

"...Baby One More Time" is a song by American singer Britney Spears ). It was released as her debut single on October 23 ), 1998, when she was just sixteen years old. The song was written and produced by Max Martin, a Swedish songwriter and producer known for creating catchy pop songs.

The song's lyrics revolve around themes of young love and heartbreak. Spears sings about a desire to reconnect with a former lover, expressing her longing for "one more time" with them. The iconic opening line, "Oh, baby, baby," has become synonymous with the song and has been widely recognized in popular culture.

Meaning and Impact:

"Baby One More Time" became a massive hit, launching Spears' career and establishing her as a pop icon. The song topped the charts in several countries, including the United States, where it reached number one on the Billboard Hot 100. It also received critical acclaim for its catchy melody and Spears' youthful and energetic vocals.

The song's music video, directed by Nigel Dick, further propelled its success. The video features Spears as a student in a Catholic school uniform, dancing in a school hallway and gymnasium. The video's imagery and choreography became instantly recognizable and helped solidify Spears' image as a teen pop sensation.

Album and Legacy:

"Baby One More Time" is the title track of Spears' debut studio album , which was released on January 12, 1999. The album, also titled "...Baby One More Time," went on to become a commercial success, selling over 10 million copies in its first year and establishing Spears as a global superstar.

The success of "Baby One More Time" and its accompanying album paved the way for Spears' continued success in the music industry. She went on to release numerous hit singles and albums, becoming one of the best-selling artists of all time.

Influence:

"Baby One More Time" is often regarded as one of the defining songs of the late 1990s and early 2000s pop music era. Its impact on popular culture is significant, as it helped shape the sound and image of the teen pop genre. The song remains one of Spears' most recognizable and beloved hits, and its influence can still be heard in contemporary pop music.

In recent years, "Baby One More Time" has been covered by various artists and has been featured in numerous television shows, movies, and commercials, further solidifying its place in pop culture history.

Lyrics:

Here are the opening lyrics to "...Baby One More Time":

"Oh, baby, baby / Oh, baby, baby / Oh, baby, baby / How was I supposed to know / That something wasn't right here?"

The full lyrics to the song can be found on platforms like Genius and Spotify.

Frequently Asked Questions about e*trade from morgan stanley super bowl 2022 tv spot, 'he's back' song by britney spears

Voiced by comedian Pete Holmes, top level agents take a helicopter to a remote location to convince the talking tot to come out of retirement and re-join the mission. We sat down with Executive Creative Director Chris “Badger” Knight to learn what it took to help bring back E*TRADE's most beloved hero.

The E-Trade baby first appeared in Super Bowl ads for the company in 2008. The concept was used through 2013 when E-Trade jumped out of the Super Sunday ad circuit before returning in 2018, 2021, and 2022. Once again, the chatty toddler will be voiced by comedian Pete Holmes.

Stand-up comedian Pete Holmes had an audience of more than 100 million people last month. As the snarky voice of the stock-trading baby in commercials for the online trading site E*Trade, Mr. Holmes and his two recent Super Bowl spots were part of the most-watched TV event in U.S. history.

With the help of film production and marketing agency Maximum Effort, Shopify tapped Elwood Edwards, the iconic voice behind the AOL slogan “You've got mail,” to inform Shopify sellers “You've got sales” as part of its new campaign.

The mascot came out of retirement last year for the first time since 2014. After coming out of retirement last year after nearly a decade, E*Trade's famed baby will once again make an appearance in Super Bowl 57.

This year, the baby was played by the grandson of Long Island success story Joy Mangano – entrepreneur and inventor of the Miracle Mop. Charlie, voiced by comedian and actor Pete Holmes, was the focus of the commercial – playing the father of the bride (also a baby).

Ads are shown to merchants on the Shopify App Store search results page above the organic search results, or on the homepage in a Sponsored apps section. You can place bids on specific search terms or on the homepage so that your ads are shown when a merchant visits the homepage or searches for specific terms.

Yes. Advertisers can bid on non-English keywords. If there are merchant searches for non-English keywords, then ad impressions can appear. Accents and special characters are stripped from ad impressions.

ETrade makes money through offering discounted brokerage services to stock traders, investors, financial professionals, and other individuals. ETrade earns payments from orders and collects interest that it earns on the free float.

2008 The E-Trade baby's back. Tell a friend. The company first introduced the tot in 2008, but retired him in 2014. That was until last year's Super Bowl, when he made his triumphant return.

2008 The E-Trade baby first appeared in Super Bowl ads for the company in 2008. The concept was used through 2013 when E-Trade jumped out of the Super Sunday ad circuit before returning in 2018, 2021, and 2022. Once again, the chatty toddler will be voiced by comedian Pete Holmes.

The spot ends with the brand's tagline “Don't get mad, get E-Trade and get more than just trading.” E-Trade worked with creative agency MullenLowe NY, and Assembly on media duties.

Videos

Watch E*TRADE from Morgan Stanley Super Bowl 2022 TV Commercial, 'He's Back'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in E*TRADE from Morgan Stanley Super Bowl 2022 TV Spot, 'He's Back' Song by Britney Spears

Ambika Vas photo
Bree Sharp photo
Brian Calvert photo
TV commercials

Similar commercials

PetSmart TV Spot, 'Buy a Bag, Give a Meal'
Verizon TV Spot, 'Mother's Day'
698 April 14, 2013
E*TRADE TV Spot, 'Talent Scout: Buffet' Featuring Kevin Spacey
E*TRADE TV Spot, 'Opportunity is Everywhere: Shoes' Featuring Kevin Spacey
Gain Flings! TV Spot, 'First-Time User: $10 Back' Song by All-4-One
Buick Verano TV Spot, 'Papa Bear' Featuring Peyton Manning
E*TRADE TV Spot, 'Working From Home: Lately'
Buick Verano TV Commercial 'Audible' Featuring Payton Manning
Papa John's TV Spot, 'Tossing the Dough' Featuring Peyton Manning
Gain Detergent TV Spot, 'Hada madrina: $10'
Little Caesars 5 Meat Feast TV Spot, 'Done It Again'
Papa John's TV Spot, 'Reporting for Duty' Featuring Peyton Manning