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Advertisers of the E*TRADE from Morgan Stanley Super Bowl 2023 TV Spot, 'Baby Wedding' Song by The Isley Brothers

E*TRADE from Morgan Stanley Super Bowl 2023 TV commercial - Baby Wedding
E*TRADE from Morgan Stanley

E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...

What the E*TRADE from Morgan Stanley Super Bowl 2023 TV commercial - Baby Wedding is about.

E*TRADE from Morgan Stanley Super Bowl 2023 TV commercial - Baby Wedding

In their Super Bowl 2023 TV Spot titled "Baby Wedding" and set to the tune of The Isley Brothers' classic "Shout," Morgan Stanley highlights their acquisition of E*TRADE and the benefits it brings to their clients. The ad opens with a couple getting married on a beach with their baby as the officiant, while the song's chorus encourages viewers to "get up off that thing" and take action with their finances.

The message is clear: Morgan Stanley's acquisition of E*TRADE allows them to offer a wider range of financial services to their clients, from trading and investing to banking and retirement planning. The ad also emphasizes the ease and simplicity of using E*TRADE's online platform, showing a man effortlessly making transactions while on the go.

Overall, the spot is lighthearted and upbeat, with the catchy song and adorable baby adding a touch of humor and charm. It effectively promotes the benefits of Morgan Stanley's E*TRADE acquisition and encourages viewers to take control of their financial future.

E*TRADE from Morgan Stanley Super Bowl 2023 TV commercial - Baby Wedding produced for E*TRADE from Morgan Stanley was first shown on television on February 9, 2023.

Song from commercial E*TRADE from Morgan Stanley Super Bowl 2023 TV Spot, 'Baby Wedding' Song by The Isley Brothers

Shout, Pts. 1 & 2 is a popular song written and originally recorded by the American vocal group, The Isley Brothers. It was released in 1959 and has since become one of their most well-known and enduring songs. The song features a call-and-response style, with lead vocalist Ronald Isley leading the call and the rest of the group responding.

Musical Style and Impact

"Shout, Pts. 1 & 2" is a high-energy rhythm and blues (R&B) track with elements of gospel and rock and roll. It is characterized by its infectious groove, powerful vocals, and catchy melodies. The song showcases the Isley Brothers' impressive vocal harmonies and Ronald Isley's dynamic lead vocals.

The song's energetic and enthusiastic performance style made it a favorite at live performances, and it quickly became a concert staple for the Isley Brothers. Over the years, "Shout, Pts. 1 & 2" has influenced and inspired numerous artists across different genres.

Lyrics and Themes

The lyrics of "Shout, Pts. 1 & 2" are simple and repetitive, focusing on the joy and excitement of dancing and expressing oneself. The song encourages listeners to let loose, kick their heels up, and shout with enthusiasm. The call-and-response format of the song invites audience participation, creating an interactive and engaging experience.

Legacy and Covers

"Shout, Pts. 1 & 2" has had a lasting impact on popular culture and music. It has been covered and performed by various artists over the years, including Lulu, Green Day, and Otis Day and the Knights in the iconic film "Animal House." The song's memorable melody and energetic performance have made it a timeless classic.

Conclusion

"Shout, Pts. 1 & 2" by The Isley Brothers is a dynamic and influential song that embodies the spirit of joy and celebration. Its infectious groove, powerful vocals, and catchy lyrics have made it a beloved and enduring classic in the R&B and rock and roll genres. Whether you're listening to the original recording or one of the many cover versions, "Shout, Pts. 1 & 2" is a song that is sure to make you want to kick your heels up and shout!

Frequently Asked Questions about e*trade from morgan stanley super bowl 2023 tv spot, 'baby wedding' song by the isley brothers

actor Pete Holmes This year, the baby was played by the grandson of Long Island success story Joy Mangano – entrepreneur and inventor of the Miracle Mop. Charlie, voiced by comedian and actor Pete Holmes, was the focus of the commercial – playing the father of the bride (also a baby).

And before last year, the baby's last appearance in the Super Bowl was in 2014. “[The baby is] very authentic to the E*Trade brand. We've always had an irreverent tone, and we've really focused on making sure that we tell truth.

E*TRADE is the pioneer of online trading for retail investors and now part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights.

2008 The E-Trade baby first appeared in Super Bowl ads for the company in 2008. The concept was used through 2013 when E-Trade jumped out of the Super Sunday ad circuit before returning in 2018, 2021, and 2022. Once again, the chatty toddler will be voiced by comedian Pete Holmes.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

Research Casting Agencies This is where a casting network like KidsCasting can be beneficial. KidsCasting is a platform that connects parents and their children with casting directors and agents, making it easier for your baby to get noticed and to find and book auditions for commercials and other projects.

In addition to some of the most advanced online security available, we offer the E*TRADE Complete Protection Guarantee, which protects your privacy, your assets, and every transaction you make. Complete fraud protection: $0 liability for unauthorized use of your account.

E*TRADE says its execution quality is 95.25% for S&P 500 stocks and 96.16% for equities outside of the S&P 500. The average execution quality of all brokers we review was 97.4% as of August 31, 2023. That means 97.4% of orders were executed at a price that was at or better than the National Best Bid and Offer.

Morgan Stanley The recent Morgan Stanley acquisition of E*TRADE is one of the biggest shake-ups in the brokerage industry in recent years.

The spot ends with the brand's tagline “Don't get mad, get E-Trade and get more than just trading.” E-Trade worked with creative agency MullenLowe NY, and Assembly on media duties.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

NFL History - Super Bowl Winners

Super Bowl Winners and Results
NO.DATERESULT
LVFeb. 7, 2021Tampa Bay 31, Kansas City 9
LVIFeb. 13, 2022Los Angeles Rams 23, Cincinnati 20
LVIIFeb. 12, 2023Kansas City 38, Philadelphia 35

Videos

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Agenices

Agenices of the E*TRADE from Morgan Stanley Super Bowl 2023 TV Spot, 'Baby Wedding' Song by The Isley Brothers

E*TRADE from Morgan Stanley Super Bowl 2023 TV commercial - Baby Wedding
MullenLowe

MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...

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