E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...
In their Super Bowl 2023 TV Spot titled "Baby Wedding" and set to the tune of The Isley Brothers' classic "Shout," Morgan Stanley highlights their acquisition of E*TRADE and the benefits it brings to their clients. The ad opens with a couple getting married on a beach with their baby as the officiant, while the song's chorus encourages viewers to "get up off that thing" and take action with their finances.
The message is clear: Morgan Stanley's acquisition of E*TRADE allows them to offer a wider range of financial services to their clients, from trading and investing to banking and retirement planning. The ad also emphasizes the ease and simplicity of using E*TRADE's online platform, showing a man effortlessly making transactions while on the go.
Overall, the spot is lighthearted and upbeat, with the catchy song and adorable baby adding a touch of humor and charm. It effectively promotes the benefits of Morgan Stanley's E*TRADE acquisition and encourages viewers to take control of their financial future.
E*TRADE from Morgan Stanley Super Bowl 2023 TV commercial - Baby Wedding produced for E*TRADE from Morgan Stanley was first shown on television on February 9, 2023.
Shout, Pts. 1 & 2 is a popular song written and originally recorded by the American vocal group, The Isley Brothers. It was released in 1959 and has since become one of their most well-known and enduring songs. The song features a call-and-response style, with lead vocalist Ronald Isley leading the call and the rest of the group responding.
Musical Style and Impact
"Shout, Pts. 1 & 2" is a high-energy rhythm and blues (R&B) track with elements of gospel and rock and roll. It is characterized by its infectious groove, powerful vocals, and catchy melodies. The song showcases the Isley Brothers' impressive vocal harmonies and Ronald Isley's dynamic lead vocals.
The song's energetic and enthusiastic performance style made it a favorite at live performances, and it quickly became a concert staple for the Isley Brothers. Over the years, "Shout, Pts. 1 & 2" has influenced and inspired numerous artists across different genres.
Lyrics and Themes
The lyrics of "Shout, Pts. 1 & 2" are simple and repetitive, focusing on the joy and excitement of dancing and expressing oneself. The song encourages listeners to let loose, kick their heels up, and shout with enthusiasm. The call-and-response format of the song invites audience participation, creating an interactive and engaging experience.
Legacy and Covers
"Shout, Pts. 1 & 2" has had a lasting impact on popular culture and music. It has been covered and performed by various artists over the years, including Lulu, Green Day, and Otis Day and the Knights in the iconic film "Animal House." The song's memorable melody and energetic performance have made it a timeless classic.
Conclusion
"Shout, Pts. 1 & 2" by The Isley Brothers is a dynamic and influential song that embodies the spirit of joy and celebration. Its infectious groove, powerful vocals, and catchy lyrics have made it a beloved and enduring classic in the R&B and rock and roll genres. Whether you're listening to the original recording or one of the many cover versions, "Shout, Pts. 1 & 2" is a song that is sure to make you want to kick your heels up and shout!
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