Band-Aid is a well-known American brand that produces adhesive bandages. The company has been around since 1920 when it was founded by a cotton buyer named Earle Dickson. The idea for the company came...
Band-Aid's 'Play Hard' TV spot is a vibrant and energetic commercial that encourages kids to live life to the fullest while showcasing Band-Aid's colorful range of bandages. The commercial begins with a group of kids running around and playing a game of soccer, followed by a boy who takes a tumble and scrapes his knee. The boy's friend comes to his rescue and pulls out a Band-Aid from his backpack, which he then places on the scraped knee. Once the Band-Aid is in place, the boy jumps up and rejoins the game with renewed vigor, reminding us that a small scrape shouldn't keep us from playing hard and enjoying life.
The spot then transitions into a series of vignettes that showcase the variety of Band-Aid's products and colors, featuring kids doing activities such as skateboarding, playing the guitar, and even performing magic tricks. The commercial ends with the tagline "Stick with It" and the brand's logo, reminding viewers that Band-Aid is a reliable and fun companion for all of life's adventures.
Overall, the 'Play Hard' TV spot is an uplifting and motivational commercial that showcases Band-Aid's fun and colorful range of products while encouraging kids to embrace the most of life's moments, no matter what bumps or scrapes they may encounter along the way.
Band-Aid TV commercial - Play Hard produced for Band-Aid was first shown on television on May 17, 2015.
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