What the Serta iComfort Sleep System TV commercial - Cooling Comfort is about.

Title: Cooling Comfort - Serta iComfort Sleep System TV Spot

Introduction:In the scorching heat of summer, a good night's sleep can seem like an elusive dream. Enter the Serta iComfort Sleep System, a revolutionary solution designed to provide cooling comfort and transform your sleep experience. This TV spot will take you on a journey of tranquility and coolness, as you discover the magic of the Serta iComfort Sleep System.

Scene 1: A hot summer dayThe TV spot opens on a sweltering summer day, showing people sweating and fanning themselves in various uncomfortable situations. Beads of perspiration glisten on their foreheads, emphasizing their misery. The scorching sun beats down relentlessly, casting a glaring light across each scene.

Scene 2: The Serta iComfort Sleep System is introducedThrough clever transitions, the scene suddenly shifts to a serene bedroom. The gentle sound of a fan fills the air, creating a soothing atmosphere. A comfortable bed, adorned with the Serta iComfort Sleep System, takes the center stage. The camera pans over the mattress, capturing its sleek design and luxurious fabric.

Scene 3: The Cooling Comfort technology explainedA voiceover explains the groundbreaking Cooling Comfort technology behind the Serta iComfort Sleep System. It details how the mattress is engineered to provide exceptional cooling and heat dissipation, allowing for a restful night's sleep even in the hottest of weather. Graphical representations show air flowing through the mattress, regulating temperature and wicking away moisture.

Scene 4: The transformation of sleepAs the voiceover continues, the TV spot showcases people lying on the Serta iComfort Sleep System, their expressions transforming from discomfort to a blissful repose. Close-ups highlight the coolness of the mattress and the relief it provides from the oppressive heat. The music and visuals work together to create a sense of calm and contentment.

Scene 5: The Serta iComfort Sleep System's versatilityThe TV spot demonstrates the versatility of the Serta iComfort Sleep System by showcasing people of various ages and lifestyles enjoying its benefits. A young professional finds respite from a long day at work, an athlete recuperates from an intense workout, and a new mother revels in the rejuvenating power of a nap. The goal is to show that the Serta iComfort Sleep System is ideal for everyone seeking cooling comfort.

Scene 6: The call to actionThe TV spot concludes with a compelling call to action, urging viewers to visit their nearest Serta retailer to experience the cooling comfort firsthand. The contact information for retailers is displayed on the screen, along with a website link for additional information. The spot ends on a high note, reinforcing the transformative power of the Serta iComfort Sleep System for a better night's sleep.

Conclusion:The Serta iComfort Sleep System TV spot captures the essence of cooling comfort in the face of relentless summer heat. It showcases the innovative technology, luxurious design, and transformative power of the mattress, enticing viewers to explore the world of blissful sleep that awaits them. The TV spot's visuals, music, and narrative combine to create a captivating story that leaves an indelible impression, inviting viewers to embrace the cooling comfort of the Serta iComfort Sleep System.

Serta iComfort Sleep System TV commercial - Cooling Comfort produced for Serta was first shown on television on June 2, 2014.