Easy to Summer NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand's biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season.

The company attributed the big profit drop to losing market share as well as spending more on marketing and support for distributors who have been battered by the slump in Bud Light. But the current ad campaign promoting Bud Light, which began in late June, is working hard to portray a sunnier image.

Bud Light has been embroiled in controversy for months after it partnered with transgender influencer Dylan Mulvaney on a beer promotion, causing angry conservatives and anti-LGBTQ+ activists to call for boycotts of the beer brand.

Bud Light. Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by c. late 1984, it is Budweiser's flagship low-calorie beverage, advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L).

Technically speaking, the only factor that makes something a light beer is that it's low in calories and, as a result, usually lower in alcohol. Remember Miller Lite's slogan "tastes great, less filling"? But less than or reduced from what? Herein lies what may be light beer's most unique characteristic.

Fallout from a controversial label that some say alluded to sexual assault led Anheuser-Busch to pull a slogan this week printed on Bud Light bottles, the second flap in recent months surrounding the company's new “Up for Whatever” campaign.

1 beer has been hit by a backlash from right-wing media and anti-trans commentators since April, after sponsoring transgender influencer Dylan Mulvaney. Mulvaney's post that month of an image of a custom can of Bud Light on Instagram quickly spiraled into a public relations crisis - and sales fiasco - for the brand.

Sales of Bud Light have recorded declines for five consecutive months after a product endorsement from Dylan Mulvaney, a transgender influencer, sparked backlash among many conservatives.

It Has Four Ingredients. Bud Light has taken such in recent years about how simple its recipe is that it is even emblazoned on its packaging and on its website. In the end, Bud Light - made with just hops, barley, water, and rice - contains 4.2 percent ABV, 6.6 grams of carbs, and 110 calories in every 12-ounce can.

INTRODUCED IN 1982, Bud Light is the world's favorite choice when ordering an American-style light lager on draught. Its bright golden color, rich foamy head, and elegant hop aroma create mouth-watering appeal.

Anheuser-Busch Produced by Anheuser-Busch, the Bud Light family of products are American style light lagers. In 1982, the company introduced Bud Light nationally, which grew quickly in popularity and today is one of the world's best selling beer brands.

Bud Light only has an ABV of 4.2% and contains 110 calories per can. Because of its lower ABV and fewer calories, it has been marketed as a healthier option. Still, Bud Light's ABV ranks on par with other mild beers like Coors Light, Michelob Ultra, Miller Lite, Busch Light, and Corona.