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Advertisers of the Panera Bread TV Spot, 'Cushions'

Panera Bread TV commercial - Cushions
Panera Bread

Panera Bread is a popular American bakery-café that was founded in 1987 by Ronald M. Shaich and Louis Kane. The company is known for its fresh-baked bread, delicious soups, and hand-crafted sandwiches...

What the Panera Bread TV commercial - Cushions is about.

Panera Bread TV commercial - Cushions

The Panera Bread TV Spot, 'Cushions' is a commercial that begins with a woman sitting on a cushion in a park and enjoying her food from Panera Bread. The commercial then transitions to other scenes featuring people sitting on cushions while eating from Panera Bread. Each person expresses their unique enjoyment of the food, from the freshness of the ingredients to the convenience of the drive-thru.

The commercial conveys a sense of comfort and satisfaction, as though the cushions represent a cozy and enjoyable atmosphere that is synonymous with the Panera Bread experience. The ad is designed to appeal to a wide-range of customers, from those who prefer sit-down dining to busy individuals who appreciate the convenience of ordering food on-the-go.

What makes this commercial effective is its simplicity and relatability. The use of everyday people enjoying their food in everyday settings gives an authentic feel that resonates with viewers. Additionally, the use of cushions as a motif creates a visual connection between comfort and the Panera Bread brand. Overall, the Panera Bread TV Spot, 'Cushions' is an effective and memorable advertisement that offers a glimpse into the pleasurable dining experience that Panera Bread offers.

Panera Bread TV commercial - Cushions produced for Panera Bread was first shown on television on March 5, 2023.

Frequently Asked Questions about panera bread tv spot, 'cushions'

Sign up to track 128 nationally aired TV ad campaigns for Panera Bread. In the past 30 days, Panera Bread has had 304 airings and earned an airing rank of #1,475 with a spend ranking of #1,074 as compared to all other advertisers.

Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros. ® Bagels.

In everything we do, we keep in mind our mission and purpose: “One Panera for a Healthier and Happier World.” Our approach to ESG flows naturally from this mission.

All That Delicious Bread is Baked Fresh Daily Panera employs over 6,000 bakers who make more than 250 million bagels and 50 million baguettes each year. Every night, fresh dough is delivered to all Panera locations from Fresh Dough Facilities across the country. So their bread is about as fresh as it gets.

Louis Bread Company in 1993 for $23 million. In 1997, Au Bon Pain changed the company name to Panera, from a word that has roots in the Latin word for "breadbasket" (Classical pānārium, Vulgar pānāria) and is identical to the word for "breadbasket" in Spanish and Catalan.

A brand mission statement clearly communicates a brand's purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make. This statement may shift over time as the company grows and redefines its goals.

We are the first and only restaurant company to commit to and achieve 100% clean food. Our MyPanera loyalty program is the largest in the industry, with 28 million members. And we are leading in omni-channel through our delivery, catering, Rapid PickUp and Panera at Home options.

In 1997, Au Bon Pain changed the company name to Panera, from a word that has roots in the Latin word for "breadbasket" (Classical pānārium, Vulgar pānāria) and is identical to the word for "breadbasket" in Spanish and Catalan. It kept its original name for locations in Missouri.

What Does the Panera Logo Mean? The meaning hides in the semi-arch background. It's meant to look like the mouth of an oven. The green color also represents the natural products used in Panera's recipes. Panera, with its mother-inspired logo, has always tried to make its customers feel warm and at home.

JAB Holding CompanyHamra Enterprises Panera Bread/Parent organizations

Mission statement – This defines your purpose. It's what you ultimately want to achieve in your life or career, expressed in a specific, measurable way. Vision statement – This is a bit more emotional. Here, you define your core values, and how you'll apply those values to your mission.

Brand values are the key principles guiding how a company operates - from how it sources its products to how items are delivered to customers to how employees are treated. These brand values define precisely how a company achieves its mission, operates its business, and earns money.

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Agenices

Agenices of the Panera Bread TV Spot, 'Cushions'

Panera Bread TV commercial - Cushions
Mother

Mother is an independent creative that was founded in London in 1996. It has offices in London, New York, Los Angeles, and Shanghai. Mother is known for its creative and innovative approach to adverti...

Panera Bread TV commercial - Cushions
The Phelps Group

The Phelps Group is a full-service advertising agency that has been in business for over 35 years. Based in Los Angeles, California, The Phelps Group specializes in creating effective marketing campai...

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