Microsoft Surface RT television commercial

What the Microsoft Surface RT TV commercial is about.

In 2013, Microsoft released a TV spot promoting their new Surface RT tablet. The ad was designed to showcase the device's capabilities and highlight its unique features.

The TV spot opens with a woman sitting in a coffee shop, typing away on her Surface RT tablet. As she finishes her work, she casually snaps off the keyboard and swipes her way through various apps. The camera zooms in on the tablet's sleek design before cutting to a shot of the Surface RT being docked into a stand.

From there, the ad shifts to a young boy playing a game on the Surface RT while sitting on the couch. The tablet's crystal-clear display and powerful processing speed are on full display as he navigates his way through the game's fast-paced action.

The TV spot then takes a comedic turn as a group of dancers uses the Surface RT to choreograph a routine in a studio. The tablet's innovative touch-screen technology takes center stage as they use it to play music and manipulate video footage.

Finally, the ad concludes with a montage of people using the Surface RT in different settings. From a woman typing on a plane to a group of friends watching a movie in a backyard, the tablet's versatility and portability are prominently featured throughout.

In all, the Microsoft Surface RT TV spot was an effective way to introduce consumers to the new tablet and showcase its unique features and capabilities, highlighting its flexibility and adaptability across a range of settings and tasks.

Microsoft Surface RT TV commercial produced for Microsoft Surface was first shown on television on May 12, 2013.