Burlington, also known as Burlington Stores, is a retail company that specializes in off-price shopping. Established in 1972, Burlington offers a wide range of products including clothing, shoes, acce...
Burlington Coat Factory is a well-known retail store that specializes in clothing and accessories, including a wide variety of warm coats for men, women, and children. In recent years, Burlington has also become known for its philanthropic efforts and commitment to helping those in need.
One of Burlington's most visible and impactful annual campaigns is its Warm Coats & Warm Hearts Drive. This initiative encourages customers to donate coats at any Burlington location, with the goal of providing warm winter wear for those who cannot afford it. In addition to collecting coats, Burlington partners with local charities and organizations to distribute them to individuals and families in need.
To promote the Warm Coats & Warm Hearts Drive, Burlington created a TV spot that depicts the impact of the campaign on real people. The spot features heartwarming footage of families receiving coats and expressing their gratitude, as well as shots of coats being sorted and distributed. The underlying message is clear: by donating a coat, each person can make a real difference in someone else's life.
The TV spot also emphasizes Burlington's commitment to giving back. By showcasing the company's philanthropic efforts, the spot encourages viewers to make their own contributions – not just to the Warm Coats & Warm Hearts Drive, but to other charitable programs and initiatives as well.
Overall, the Burlington Coat Factory Warm Coats & Warm Hearts Drive TV spot is a touching and effective depiction of both the campaign and the company's values. By highlighting the impact of simple acts of kindness, the spot encourages viewers to take action and make a difference in their own communities.
Burlington Coat Factory Warm Coats & Warm Hearts Drive TV commercial produced for Burlington was first shown on television on November 13, 2013.
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