What the E*TRADE TV commercial - Buying the Dips is about.

Title: E*TRADE TV Spot, 'Buying the Dips'

Introduction:In a fast-paced financial world, where investments rise and fall on a daily basis, E*TRADE stands as a reliable platform empowering investors to seize opportunities. One of their TV spots, titled 'Buying the Dips,' encapsulates the essence of E*TRADE's mission and highlights the potential rewards of being bold and strategic in investment decisions. This intriguing ad takes viewers on a thrilling journey through the world of finance, instilling the belief that fortune favors the brave.

Scene 1: A Wavering Stock Market LandscapeThe spot opens with an aerial shot of a bustling stock market floor. Traders rush frantically, their eyes darting between screens displaying changing stock prices. Tension fills the air as the market experiences a dip, with red numbers dominating the screens. The voice-over begins, highlighting the potential uncertainty lurking in the market.

Voice-over:"In the world of investing, there are moments of uncertainty and opportunities that can make or break a portfolio."

Scene 2: Introducing the E*TRADE HeroAs the market tumult unfolds, the camera zooms in on an individual, the E*TRADE Hero. With a decisive stance and unwavering determination, the Hero calmly navigates through the chaos. They are portrayed as an experienced and confident investor who is unafraid to take calculated risks.

Voice-over:"But in these very moments, a new hero emerges, one who recognizes that opportunities often arise in the midst of chaos."

Scene 3: Seizing the OpportunityAs the Hero spots a downward trend in a particular stock, they instinctively swipe their smartphone equipped with the E*TRADE app. The screen transitions into an eye-catching visualization of E*TRADE's sleek trading platform. With a few taps, the Hero takes advantage of the dip and buys the stock that caught their attention.

Voice-over:"Amid the chaos, they leverage their knowledge and tools to seize opportunities, buying the dips, and rewriting their financial future."

Scene 4: The Power of KnowledgeThe ad then showcases a quick montage of the Hero diligently researching investment strategies, analyzing market trends, and accessing real-time data through the E*TRADE app. These scenes highlight E*TRADE's dedication to equipping investors with the resources they need to make informed decisions in real-time.

Voice-over:"With powerful research tools and real-time information, E*TRADE enables investors to become the heroes of their own financial stories."

Scene 5: Triumph in the Face of AdversityAs the market rebounds, the cameras return to the frenzied stock market floor, where traders scurry to catch up. In contrast, the E*TRADE Hero confidently observes their positions, now showing a substantial increase in value. The music swells, signaling a triumphant moment for the Hero and reinforcing the ad's message of bold decision-making.

Voice-over:"And when the market bounces back, those who bought the dips find themselves on a path to financial triumph."

Conclusion:E*TRADE's 'Buying the Dips' TV spot showcases the spirit of adventure and calculated risk-taking that defines the world of investing. It highlights the transformative power of E*TRADE's platform, empowering investors to seize opportunities even in times of uncertainty. Through an engaging narrative and captivating visuals, this ad captures the essence of E*TRADE's mission to help investors become the heroes of their own financial journeys.

E*TRADE TV commercial - Buying the Dips produced for E*TRADE from Morgan Stanley was first shown on television on April 22, 2020.