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Advertisers of the Dodge Dart TV Spot, '100 Easy Steps'

Dodge Dart TV commercial - 100 Easy Steps
Dodge

Dodge is an iconic American automobile manufacturer known for producing high-performance vehicles. With a rich history dating back to its founding in 1900, Dodge has become synonymous with power, spee...

What the Dodge Dart TV commercial - 100 Easy Steps is about.

Dodge Dart TV commercial - 100 Easy Steps

Title: Dodge Dart TV Spot, '100 Easy Steps'

Introduction:The Dodge Dart TV spot, titled "100 Easy Steps," is an imaginative and captivating advertisement that takes viewers on a thrilling journey through an unconventional car-buying process. Pushing the boundaries of creativity, this commercial blends humor, excitement, and a dash of the unexpected to showcase the impressive features and unique selling points of the Dodge Dart.

Scene 1: A Quirky ShowroomThe TV spot starts in a whimsical showroom filled with colorful lights, futuristic decor, and eccentric characters. Customers eagerly gather around as the showroom host, a charismatic salesperson, steps onto a stage.

Scene 2: The Salesperson's IntroductionThe salesperson warmly welcomes the audience and announces that buying the Dodge Dart is a cinch, but it will take them through 100 easy steps to seal the deal. With a twinkle in their eye, they assure everyone that this is a process that they won't soon forget.

Scene 3: Step 1 - An Illuminated PathThe ad swiftly moves to Step 1. The salesperson gestures to an illuminated path stretching out before them, guiding the customers toward the first stage of the car-buying journey. The captivating lights dance and swirl, creating an almost magical atmosphere as customers excitedly step onto the path.

Scene 4: Step 30 - Dance Floor NegotiationsCutting to Step 30, the scene transforms into a vibrant dance club, complete with pulsing music and colorful lights. The customers find themselves engaged in a lively negotiation with the salesperson on the dance floor. It's a playful and energetic interaction that keeps everyone on their toes.

Scene 5: Step 50 - An Unexpected Game ShowMoving ahead to Step 50, the showroom undergoes a stunning transformation into a game show set. The customers suddenly become contestants, competing for prizes and incentives related to the Dodge Dart. The scene is filled with laughter, suspense, and an atmosphere reminiscent of a classic game show.

Scene 6: Step 75 - Thrilling Test DriveAs the journey reaches Step 75, the customers are led outdoors to a race track where an exhilarating test drive experience awaits them. The Dodge Darts weave and maneuver effortlessly, showcasing their performance and agility. The customers can't help but be impressed as they feel the power of the car beneath them.

Scene 7: Step 100 - The Grand FinaleFinally, the TV spot reaches its climax at Step 100. The customers are led

Dodge Dart TV commercial - 100 Easy Steps produced for Dodge was first shown on television on September 1, 2013.

Song from commercial Dodge Dart TV Spot, '100 Easy Steps'

The song "Atlas" is a track by the American experimental rock band Battles ). It was released as the lead single from their debut album, "Mirrored," in 2007. "Atlas" is known for its unique and complex composition, combining elements of rock, electronic music, and math rock.

Musical Style and Composition: "Atlas" showcases Battles' distinctive sound, characterized by intricate rhythms, unconventional song structures, and a blend of live instrumentation and electronic elements. The song features repetitive guitar riffs, pulsating basslines, and energetic drumming. One of the standout elements of "Atlas" is the use of vocal manipulation, with distorted and high-pitched vocals adding an additional layer of texture to the track.

Reception and Impact: "Atlas" received critical acclaim upon its release and is considered one of Battles' most popular and influential songs. It was praised for its innovative approach to rock music and its ability to seamlessly blend different genres. The song's complex rhythms and catchy melodies attracted a wide range of listeners and helped establish Battles' reputation as an experimental and boundary-pushing band.

Music Video: The music video for "Atlas" was released in 2007 and features the band performing the song in a colorful, surrealistic setting. The video's visuals complement the song's energetic and dynamic nature, creating a visually captivating experience for viewers.

Legacy: "Atlas" remains a fan favorite and is often performed during Battles' live shows. The song's impact extends beyond the band's discography, as it has been featured in various media and has become a staple in the experimental rock genre.

Conclusion: "Atlas" is a standout track by Battles, known for its innovative blend of rock, electronic, and math rock elements. The song's complex composition, catchy melodies, and distinctive vocal manipulation have contributed to its enduring popularity and critical acclaim.

Videos

Watch Dodge Dart TV Commercial, '100 Easy Steps'

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Actors

Actors who starred in Dodge Dart TV Spot, '100 Easy Steps'

Andy McDermott photo
Louis Oberlander photo
Stephen D'Angelo photo
Agenices

Agenices of the Dodge Dart TV Spot, '100 Easy Steps'

Dodge Dart TV commercial - 100 Easy Steps
SapientNitro

SapientNitro is a digital transformation and marketing consultancy that was acquired by Publicis Groupe, a global advertising and communications company, in 2014. It is now a part of the Publicis Sapi...

Dodge Dart TV commercial - 100 Easy Steps
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Dodge Dart TV commercial - 100 Easy Steps
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Dodge Dart
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