Domino's is an American pizza restaurant chain that was founded in 1960. Today, it is one of the world's largest pizza delivery companies, operating in over 85 countries and boasting more than 17,000...
Domino's Piece of the Pie Rewards program is one the most popular customer loyalty programs in the fast-food industry. To promote its Piece of the Pie Rewards program, Domino's recently rolled out a new TV commercial titled 'Beautifully Easy.'
The commercial opens with a man sitting at his desk, scrolling through his phone and contemplating what to eat for dinner. He is suddenly interrupted by his doorbell ringing, and we see a Domino's delivery driver handing over a box of pizza to him. The man is surprised and confused because he didn't place an order, but the delivery driver tells him that he has earned a free pizza from Domino's Piece of the Pie Rewards program.
The commercial then goes on to explain how easy it is to enroll in the Piece of the Pie Rewards program and start earning points for every pizza order placed through the Domino's app or website. We see the man effortlessly redeeming his free pizza and enjoying it with his family, all the while racking up more rewards points.
The overall message of the commercial is that Domino's Piece of the Pie Rewards program is 'Beautifully Easy' to join, earn rewards points, and redeem them for delicious free pizza. The ad effectively showcases the benefits of the loyalty program while highlighting the ease of use and convenience offered by Domino's mobile app and online ordering system.
In summary, the 'Beautifully Easy' TV spot by Domino's Piece of the Pie Rewards program successfully promotes the loyalty program and encourages customers to enroll and start earning rewards points while enjoying their favorite pizza.
Dominos Piece of the Pie Rewards TV commercial - Beautifully Easy produced for Domino's was first shown on television on October 19, 2017.
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