What the Dixie Ultra TV commercial - Never Wimps Out is about.

The Dixie Ultra TV Spot, 'Never Wimps Out' is an exciting and motivational advertisement that encourages people to choose Dixie Ultra plates when serving their meals. The ad is centered on the concept of strength and resilience in the face of challenging situations.

The ad begins with a group of people gathered around a table, ready to enjoy a delicious meal. As they start to serve their food, the plates they are using begin to buckle under the pressure. Food begins to spill out, ruining the meal and causing a lot of frustration and disappointment.

However, one person at the table whips out a Dixie Ultra plate and places their food on it with confidence. As they pass the plate around, it becomes apparent that this plate is different from the others. It is strong, durable, and can handle anything that is thrown at it.

The group then gets up from the table and goes on an adventure, with the Dixie Ultra plate as their trusty companion. They go hiking through rugged terrain, tackle challenging obstacles, and even jump into a lake with the plate on a rope swing.

Throughout the ad, the Dixie Ultra plate proves itself to be a reliable and resilient choice, one that never wimps out in the face of adversity.

The Dixie Ultra TV Spot, 'Never Wimps Out' is a compelling piece of advertising that showcases the strength and durability of Dixie Ultra plates. It is an excellent reminder to always choose quality products that can handle anything life throws our way.

Dixie Ultra TV commercial - Never Wimps Out produced for Dixie was first shown on television on March 17, 2013.