Dove is a personal care brand that is owned by the consumer goods company ), Unilever. It was introduced on March 8, 1957, and has since become a global brand with products that cater to both women an...
Dove Advanced Care is a well-known beauty brand that focuses on creating products that cater to all types of skin. As part of their advertising efforts, Dove launched a TV spot titled "What Do You Look For?" that showcases the brand's core values of inclusivity and diversity.
The commercial begins with a diverse group of women stating what they look for in a deodorant. Some said they want a long-lasting scent, while others want something that won't leave any stains or marks. The women come from all works of life, from different ethnic backgrounds, races, and ages.
As the commercial progresses, the focus shifts to the women themselves, rather than the deodorant they are using. The women's beauty is showcased in its natural and raw form, not hiding behind make-up or preconceived notions of what beauty should look like.
The Dove Advanced Care "What Do You Look For?" TV spot reinforces the brand's commitment to inclusivity and diversity. The focus is not on a singular notion of beauty, but on the fact that each woman is unique and beautiful in their way.
The commercial encourages viewers to embrace their individuality and accept that there is no singular definition of beauty. Dove believes that by highlighting different views or perspectives about beauty, it will encourage women to define beauty beyond the stereotypes that are prevalent in society.
Overall, Dove's Advanced Care "What Do You Look For?" spot tells women that they do not need to conform to societal standards of beauty. Instead, embracing oneself is the path to beauty and self-acceptance.
Dove Advanced Care TV commercial - What Do You Look For? produced for Dove (Deodorant) was first shown on television on April 11, 2016.
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