Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
In the summer of 2013, Kia launched an electrifying television spot that left viewers in awe. This memorable commercial featured none other than the Los Angeles Clippers' dynamic power forward, Blake Griffin, showcasing his exceptional basketball skills in a campaign called "1995 Free Throws."
The advertisement opens with the charismatic Griffin walking onto a basketball court, bathed in bright lights, as the camera pans to reveal a nostalgic setting - a recreation of a 1995 gymnasium. Dressed in a retro jersey and sporting a boyish charm, Griffin instantly transports the audience back in time.
As the spot continues, Griffin effortlessly dribbles the ball down the court with precision and prowess. His agility on the court is showcased through an array of breathtaking moves, dazzling crossovers, and gravity-defying dunks. The crowd, consisting of nostalgic basketball fans, erupts into cheers and applause.
But what makes this commercial truly extraordinary is its clever twist. As Griffin steps up to the free-throw line, the scene transitions from the grainy nostalgia of 1995 to the modern brilliance of 2013. The entire basketball court transforms into a sleek and stylish Kia Optima SX, representing the seamless blend of a classic era with the cutting-edge innovation of today.
With the crowd eagerly watching, Griffin takes his shot, releasing the ball with precision and finesse. As the ball gracefully sails through the air, it flawlessly punctuates the net. The crowd erupts, celebrating Griffin's remarkable shot and marveling at the Kia Optima SX's performance both on and off the court.
The Kia Optima SX TV spot succeeds in captivating its audience through a blend of reminiscence, athleticism, and automotive excellence. By featuring Blake Griffin's incredible basketball skills and skillfully integrating the Kia Optima SX as an emblem of modernity, the advertisement not only inspires nostalgia but also showcases the vehicle's capabilities in a unique and compelling way.
This TV spot left a lasting impression on viewers, cementing itself as an iconic and unforgettable moment in the world of automotive advertising. It brilliantly brought together the worlds of sports and technology, leaving audiences amazed and eagerly anticipating what Kia would do next.
2013 Kia Optima SX TV commercial - 1995 Free Throws produced for Kia was first shown on television on October 30, 2012.
"This Is How We Do It" - Montell Jordan
"This Is How We Do It" is a popular song by American singer-songwriter Montell Jordan. The song was released by Def Jam Recordings on February 6 , 1995, and became a huge hit, reaching the top of the Billboard Hot 100 charts and staying there for several weeks.
The song has a catchy beat with a New Jack Swing style and features Jordan's smooth vocals. The lyrics celebrate the party lifestyle, with lines like "So I reach for my 40 and I turn it up" and "It's Friday night, and I feel all right."
The song has been remastered in HD and the official music video can be found on YouTube. The song has also been featured in various movies, TV shows, and commercials over the years.
Jordan's debut album, also titled "This Is How We Do It," was released in 1995 and peaked at #12 on the Billboard 200 chart ). The album features other popular songs, such as "Somethin' 4 Da Honeyz" and "I Like."
"This Is How We Do It" is often considered a classic 90s party anthem and is still played and enjoyed by many today.
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