I would definitely recommend the HGTV Home paint for your next project. It's a quality product from a brand you know and trust.

Design expertise meets legendary quality. With designer-inspired Color Collections, it's easier than ever to achieve the kind of reveal-worthy look as seen on HGTV. No matter which colors you mix and match, they're guaranteed to work together beautifully.

They are by the same company but the paint in the SW store is more expensive than the HGTV line at Lowe's.

Sherwin-Williams Interior House Paint Collections | HGTV Home® by Sherwin-Williams.

In response to increased raw material prices and production difficulties, some leading paint companies have hiked up their prices. Sherwin-Williams CEO John Morikis said the company raised its prices in the Americas by 7% in August and again by 4% in September, according to The Associated Press.

HGTV Home Ovation, $28 a gallon The self-priming, low-VOC Ovation paints were impressive at hiding stains and previous coats of paint and were even better than the Showcase paints at withstanding scrubbing and maintaining their sheen.

Persimmon 2024 Color of the Year: Persimmon This lightened-up terra cotta hue looks sorbet-like in sunny rooms, making it the ideal mix of earthy and vibrant. Cover all the walls and trim in a living space for a happy, saturated feel that gets progessivly warmer and cozier as the sun sets.

Sherwin-Williams paint is thick because it uses more solids, which makes it easier to work with and will cover more surface area. Furthermore, most surfaces can be completely covered in one to two coats. Painting contractors aim to please because their reputation is on the line with every painting project.

HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate.

The brand is generally considered a premium paint; hence its quality is very high. The Sherwin-Williams Emerald line is often the most well-liked selection for individuals considering the brand. But the business also offers a wide range of paint lines, each with unique benefits.

Ultramarine is a deep blue color pigment which was originally made by grinding lapis lazuli into a powder. Its lengthy grinding and washing process makes the natural pigment quite valuable - roughly ten times more expensive than the stone it comes from and as expensive as gold.

Paint Can Costs and Sizes