What the Dominos Piece of the Pie Rewards TV commercial - Es fácil is about.

Title: Domino's "Es fácil" - Your Piece of the Pie Rewards TV Spot

Introduction:Domino's, one of the world's leading pizza delivery chains, has always been committed to providing their customers with a convenient and rewarding experience. In their latest TV spot for the Piece of the Pie Rewards program, titled "Es fácil" (It's easy), Domino's aims to showcase just how simple it is for customers to earn and redeem rewards, making every order that much more enjoyable.

Scene 1: A Slice of LifeThe TV spot begins with a captivating shot of a bustling Domino's restaurant. The atmosphere is vibrant, and the aroma of freshly baked pizzas fills the air. As the camera pans across the restaurant, we see people from different walks of life enjoying their meals, radiating smiles and satisfaction.

Scene 2: Introduction to Piece of the Pie RewardsCutting to a close-up of a Domino's delivery driver, we are introduced to the Piece of the Pie Rewards program. The driver holds up a rewards card in one hand, exemplifying simplicity. A voiceover explains that by joining the program, customers can earn points on every purchase, bringing them one step closer to free pizzas.

Scene 3: Earning Points Made EasyThe TV spot transitions to a montage of various scenarios in which customers effortlessly earn points with each order. A busy office worker taps their smartphone screen to place an order for pizza delivery, earning points instantly. A family gathers around the dining table, placing an order through the Domino's app, their points accumulating effortlessly. A group of friends excitedly places an order for a movie night in, their anticipation heightened by the knowledge that they're earning points for future treats. Throughout these scenes, a playful jingle accompanies the visuals, creating a sense of joy and excitement.

Scene 4: Redeeming Rewards - Unleash the JoyNext, the TV spot highlights the moment of reward redemption. A customer is shown opening a pizza box, revealing a free pizza earned through their accumulated points. Their face lights up with delight, emphasizing the sheer joy that comes with claiming the fruits of their loyalty. The voiceover encourages viewers to experience the same excitement, highlighting the simplicity of the redemption process.

Scene 5: Domino's Loyalty CommunityThe TV spot concludes by showcasing the strong sense of community that the Piece of the Pie Rewards program fosters. Customers are seen sharing their rewards with friends and family, igniting smiles and creating memorable moments. The Domino's logo, accompanied by the tagline "Es fácil" and the rewards program's website, is displayed, inviting viewers to join the community and start earning their own piece of the pizza pie.

Conclusion:Domino's "Es fácil" TV spot for the Piece of the Pie Rewards program successfully conveys the program's simplicity, emphasizing the ease with which customers can earn and redeem rewards. Through captivating visuals and an infectious jingle, the TV spot highlights the joy that comes with being part of the Domino's loyalty community. So why wait? Join Domino's Piece of the Pie Rewards program today and start earning your own piece of the pizza pie!

Dominos Piece of the Pie Rewards TV commercial - Es fácil produced for Domino's was first shown on television on December 7, 2017.