The "You Deserve a Break Today" slogan made its debut in a 1971 television commercial. It ran in print and television ads throughout the 1970s and 1980s. The modified version of the slogan - "Have You Had Your Break Today?" - was recognized by Advertising Age in 1999 as the number one advertising jingle of the century.

McDonald's "You Deserve a Break Today," which we launched for McDonald's in 1971, was later named jingle of the century by Advertising Age. But it almost never happened. At the Needham, Harper & Steers agency in Chicago, we won the McDonald's account in a pitch where no creative work was allowed.

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

“i'm lovin' it” launched in 2003. 17 years later, it is still the McDonald's slogan. It is by far the longest running McDonald's brand slogan.

“i'm lovin' it” launched in 2003. 17 years later, it is still the McDonald's slogan.

Popular in the United States for years, was the slogan “You Deserve a Break Today” and the implication was that you should go to McDonald's to get said break snacks. If you think about it, the bigger question here is why does a fast food company need to remind us to take a break and take care of ourselves?

The Fast Food Factory. The logo for McDonald's is the golden arches of the letter M on a red background. The M stands for McDonald's, but the rounded m represents mummy's mammaries, acccording the design consultant and psychologist Louis Cheskin.

McDonald's mission statement is “to be our customers' favorite place and way to eat and drink.” Their vision statement is “to move with velocity to drive profitable growth and become an even better McDonald's, serving more customers delicious food each day around the world.”

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

"You deserve a break today" really tapped into that feeling, before dollar menus sent everyone to McDonald's for way too many meals. Believe the claim it makes or not, this slogan was one of McDonald's most successful and is still ingrained in many people's brains to this day.

informal. 1. used to tell someone to stop bothering you or treating you unfairly. "Aren't you finished yet?" "Give me a break!

idiom. : to stop treating (someone) in a strict or harsh way.