What the Pure Life TV commercial - 12-Step Process: Box Tops is about.

The Pure Life TV Spot, '12-Step Process: Box Tops' is an advertisement that captures the essence of the brand's philosophy of living a pure, organic lifestyle through its unique 12-step process. The ad highlights this process through the theme of 'Box Tops' which is a metaphor for the various stages involved in the brand's sustainable packaging and manufacturing practices.

The TV spot opens with the camera zooming in on a cardboard box, with the words 'Box Tops' printed on it. The voice-over narrator then takes us through the 12-step process involved in creating each box, highlighting the brand's commitment to environment-friendly practices and using only the purest, organic ingredients.

Step one involves sourcing the materials for the cardboard box from sustainably managed forests and creating a design that serves the product's purpose. Step two ensures that water-based inks and solvents are used for printing, reducing environmental harm. The next few steps involve cutting, folding, and gluing the cardboard to create the box's final shape.

The ad also stresses on the fact that the Pure Life brand follows a strict policy of ensuring that its manufacturing process is chemical-free and that no toxic emissions are released during production. This makes sure that the packaging is pure and safe, maintaining the brand's principles.

The TV spot ends with a message that beautifully summarizes the brand's philosophy and what it stands for. The message is "12-Steps to Pure Packaging. Pure Ingredients. Pure Life." The ad is effective in its ability to convey the brand's commitment towards purity and sustainability through the metaphor of Box Tops, making it memorable and engaging for viewers.

Pure Life TV commercial - 12-Step Process: Box Tops produced for Pure Life was first shown on television on July 19, 2020.