Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...
Walmart's advertising campaign for their grocery pickup service has struck a chord with many consumers thanks to its catchy jingle and humorous visuals. The TV spot, titled 'Free Grocery Pickup: Cars', showcases how the Walmart Grocery App allows you to easily and conveniently order your groceries online, and pick them up as you drive through the parking lot without ever leaving your car.
The commercial features the classic 1979 song "Cars" by Gary Numan, with new lyrics that have been specifically tailored to promote Walmart's grocery pickup service. The song's upbeat and catchy melody, combined with the fun visuals of shoppers and employees singing and dancing along, has made it an immediate hit with viewers.
The spot highlights how easy it is to use the Walmart Grocery App, with customers able to select items from the app and choose a pickup time that works best for them. Upon arrival at the store, they simply park in the designated pickup area, and a Walmart associate loads their groceries into the trunk of their car.
Overall, the Walmart Grocery App TV Spot, 'Free Grocery Pickup: Cars' Song by Gary Numan effectively showcases how convenient and stress-free it is to utilize their grocery pickup service. The use of a catchy tune paired with humorous visuals has made the ad particularly memorable, and it is likely to be a popular choice among viewers for some time to come.
Walmart Grocery App TV commercial - Free Grocery Pickup: Cars produced for Walmart was first shown on television on May 24, 2018.
"Cars" by Gary Numan
"Cars" is the debut solo single by English musician Gary Numan ). It was released on August 21, 1979, and is from his debut studio album "The Pleasure Principle." The song was a commercial success, reaching number 1 in several countries and is considered one of Numan's most enduring songs.
Lyrics and Meaning
The lyrics of "Cars" are about how people use technology and material goods to isolate themselves from human contact. Numan has stated that he has Asperger syndrome , and the song's lyrics reflect his feelings of social isolation. The song describes the safety and comfort that cars provide as a metaphor for the isolation that modern society can create.
Music and Production
The song features a simple arrangement of synthesizers and electronic drums, with Numan's vocals cutting through the mix. The song's iconic synth riff was made using the Vox Humana program on a Polymoog 203a keyboard. The descending synth notes, which enter the mix at 0:06, are one of the most recognizable hooks in 1980s pop music.
Music Video
The music video for "Cars" features Numan driving a car through a futuristic cityscape, with other cars following him. The video was directed by Derek Burbidge and was one of the first music videos to use computer-generated imagery (CGI) to create special effects.
Overall, "Cars" is a classic synth-pop song that helped define the sound of the 1980s. Its catchy synth riff and memorable lyrics continue to resonate with audiences today.
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