What the Select Quote TV commercial - Superdad is about.

Select Quote is a company that specializes in providing customers with life insurance policies, while helping them find the best insurance policies available to fit their individual needs. In their TV spot themed 'Superdad', Select Quote portrays the role of a father in providing for his family in a time of crisis.

The TV spot begins with a father sitting on the porch with his young daughter. The father is depicted as the "Superdad," the one who takes care of everything for his family. Suddenly, the scene shifts and we see the father at work, where he gets a phone call that changes everything. We learn that he has some medical issues and that he is in dire need of an insurance policy to ensure that his family is taken care of in case of an eventuality.

The father is now in a situation where he must provide for his family, but he is not equipped with the tools or knowledge to secure a good life insurance policy. That is where Select Quote comes in. They walk the father through the process step by step, being patient and understanding to ensure that his family is protected. The father is able to find the ideal life insurance policy for his lifestyle and, as a result, he is able to relax and enjoy spending time with his daughter on the porch while knowing that his family is well protected.

The Superdad TV spot is a touching yet informative ad that showcases the importance of life insurance and the significance of taking care of one's family in case of any eventuality. It is an engaging display of love and protection that leaves the viewer with a sense of warmth and security, thanks to Select Quote's ability to help the father secure the best life insurance policy to protect his family's future.

Select Quote TV commercial - Superdad produced for SelectQuote was first shown on television on January 25, 2017.