Join the club,” SmileDirectClub has focused on a social approach to their marketing. Although they run TV and over-the-top (OTT) platform ads, social channels - including Facebook, Instagram, Pinterest, and more recently TikTok - form the bulk of their marketing efforts.

Our mission SmileDirectClub was founded on the belief that affordable and convenient premium oral care should be accessible to everyone. Since our founding in 2014, SmileDirectClub has helped more than 2 million people transform their smiles through our pioneering telehealth platform for orthodontia.

If you're past the initial 30-day window and are not happy with your treatment, you can also return your unused SmileDirectClub aligners for a prorated refund for all unopened and unused aligners. It's that simple, and we're that confident.

SmileDirectClub pioneered the first telehealth platform for orthodontia that connects doctors with their patients. We built a state-of-the-art FDA certified and registered manufacturing facility – capable of producing millions of aligners per month and home to one of the largest fleets of 3D printers in North America.

Smile Direct Club is, in fact, not good for your teeth because the treatment is entirely virtual. “Moving someone's teeth without in-person supervision can lead to 'irreparable' harm,” says Chung Kau, chairman and professor of orthodontics at the University of Alabama in Birmingham.

SDC is well poised for growth in coming quarters, backed by continued strategic partnerships. The company's continued expansion in the teledentistry space is encouraging. The company ended the third quarter of 2022 with better-than-expected revenues, instilling optimism.

SmileDirectClub and Align Technology In 2016, the USA-based global medical appliance company that makes Invisalign aligners – Align Technology – bought nearly 20 per cent of SmileDirectClub and now makes other types of aligners for SDC.

Effectiveness. While SmileDirectClub boasts over 50,000 reviews with an average of 4.9 out of 5 stars on its website, it has an average rating of 3.97 out of 5 stars on its Better Business Bureau (BBB) profile.

Is SmileDirectClub Worth It? The accessibility and affordability of this company's model of teledentistry is very convenient, and people who are only seeking a minor adjustment to their smile and don't have access to an orthodontist might benefit from SmileDirectClub.

While you can certainly straighten a mild to moderate case with Smile Direct Club and some bite issues, they do not claim to correct more severe cases. Invisalign can be a great solution for both adults and teens to fix nearly all common teeth-straightening and bite issues, from simple to complex.

When it comes to the choice between Invisalign versus SmileDirectClub, Dr. Yang says she would recommend Invisalign over SmileDirectClub for “almost everyone.” Still, those with more severe alignment issues may be better served by an option other than an aligner product.

Effectiveness. While SmileDirectClub boasts over 50,000 reviews with an average of 4.9 out of 5 stars on its website, it has an average rating of 3.97 out of 5 stars on its Better Business Bureau (BBB) profile.