What the Smith & Forge Hard Cider TV commercial - Lumberjack is about.
Smith & Forge Hard Cider's "Lumberjack" TV spot is a cleverly crafted commercial that showcases the brand's rugged and fearless persona. The ad starts with a group of lumberjacks in a forest, who are interrupted mid-work by a delivery truck bearing boxes of Smith & Forge Hard Cider.
As they crack open the bottles, the cider's distinctively crisp, dry flavor sparks a sense of empowerment in the lumberjacks. They abandon their axes and saws, and begin using their bare hands to break down trees and build structures.
In an impressive show of strength and teamwork, the lumberjacks construct an entire cabin in a matter of seconds. The ad ends with the tagline "Built from Apples. Built to Refresh. Smith & Forge Hard Cider".
The ad's upbeat music, stunning visuals, and dramatic tone combine to create an engaging story that leaves a lasting impression on the viewer. The use of rugged, masculine imagery and the bold inclusion of the tagline "Built to Refresh" reinforce the brand's identity as a hard cider that doesn't compromise on taste or quality.
Overall, the "Lumberjack" TV spot effectively communicates the brand's message in an entertaining and visually stunning manner, making it a solid entry in the competitive world of beverage advertising.
Smith & Forge Hard Cider TV commercial - Lumberjack produced for
Smith & Forge
was first shown on television on March 31, 2014.
Frequently Asked Questions about smith & forge hard cider tv spot, 'lumberjack'
Amid downturns in sales, Molson Coors Beverage Company discontinued two of its nationally distributed hard cider brands, Crispin and Smith & Forge, a company spokesperson confirmed.
Smith & Forge Hard Cider is actually a product and brand of MillerCoors.
Unfortunately, the cider business suffered tremendously during Prohibition, with many apple orchards being burned to the ground. In the decades after Prohibition, hard cider never truly rebounded.
Cider accounts for 6% share of total value in the drinks categories but it is losing share. Cider is decreasing among older drinkers, with 31% of over 55s drinking cider compared to 36% in 2020. And the category is struggling to recruit 18–24 -year-olds, with 61% drinking cider compared to 71% in 2020.
Guangzhou, China
In short, their product range is quite diverse, with clothing of different styles. Its main warehouse is in Guangzhou, China, and it ships from there, partnering with the famed courier service, DHL! Let's now have a look at some details of the Cider Shipping partner, DHL!
France is the world's largest producer of cider, or cidre. Normandy and Brittany in northern France are the main producing regions, which have been producing the beverage since the sixth century.
Hard cider is so easy to make, Purinton says, that for many colonists, even if they weren't drinking it at a tavern, it was easy enough to make and keep a batch at home. Apples naturally ferment when left alone; it's just a matter of coaching the process.
The first recorded references to cider date back to Roman times; in 55 BCE Julius Caesar found the Celtic Britons fermenting cider from native crabapples. The people of northern Spain were making sidra before the birth of Christ.
The Little Ice Age and Wine Wars
This drop in temperature killed off grapes throughout the UK as the climate became too hostile for the heat-loving vines. Apples, however, were able to survive these cooler temperatures, and so cider became even more firmly cemented as the leading beverage in the UK.
Launched in September 2020, Cider is a Chinese fast-fashion brand that mainly targets Gen-Z consumers and, like many other fashion brands during the pandemic, Cider has been made famous by the app TikTok where, nowadays, this younger generation gets their fashion inspiration over the FashionTok tag.
Is Cider like Shein? Cider is similar to Shein in various ways. Like Shein, the fashion brand has a direct-to-consumer (DTC) fast fashion business model and is an online-only company.
Launched in September 2020, Cider is a Chinese fast-fashion brand that mainly targets Gen-Z consumers and, like many other fashion brands during the pandemic, Cider has been made famous by the app TikTok where, nowadays, this younger generation gets their fashion inspiration over the FashionTok tag.