What the Crest Plus Scope TV commercial - Courage is about.

The Crest Plus Scope TV spot titled 'Courage' is an inspiring commercial that encourages consumers to have the courage to take on any challenge, thanks to the confidence that comes from using Crest Plus Scope toothpaste.

The ad begins with a woman entering a boxing gym, looking hesitant and unsure of herself. She sees several people in the gym, all working hard and sweating. As she starts to walk towards the ring, she hesitates and looks like she's about to walk away.

Suddenly, a voiceover begins, encouraging the woman to find her courage and take on the challenge. The voiceover reminds her that she's strong, and that with the help of Crest Plus Scope toothpaste, she's ready for anything.

Next, we see the woman brushing her teeth with Crest Plus Scope toothpaste, and then confidently entering the ring. She starts to spar with her trainer, showing off her newfound confidence and strength. As she continues to fight, we see flashbacks of her brushing her teeth with Crest Plus Scope, which seems to give her an extra boost of courage.

Finally, the commercial ends with the woman smiling confidently, and the words 'Courage. Pass It On' appear on the screen, leaving the viewer with a positive message of empowerment.

Overall, the Crest Plus Scope TV spot is an empowering commercial that uses the message of having courage and confidence to sell toothpaste. It's a unique and creative approach that speaks not just to dental hygiene, but to the idea that our oral health can affect our overall outlook on life.

Crest Plus Scope TV commercial - Courage produced for Crest was first shown on television on August 25, 2013.