What the Redfin TV commercial - Magnet is about.

Title: Redfin TV Spot: 'Magnet'

Introduction:In the highly competitive world of real estate, Redfin has managed to stand out with its innovative approach and user-friendly platform. One of their captivating TV spots, titled 'Magnet,' takes viewers on a journey that showcases the power of Redfin in attracting potential buyers. This commercial highlights the unique features and benefits of using Redfin as a magnet in the real estate market. Let's delve into the details of this intriguing TV spot and explore the narrative that captivates viewers.

Scene 1: A Vibrant StreetThe commercial opens with a vibrant city street, bustling with activity. People walk by, each engrossed in their daily routines. Suddenly, the camera pans to a Redfin magnet attached to a lamppost, catching the attention of a passerby.

Scene 2: The Magnetic ForceThe camera zooms in on the magnet as the passerby is drawn towards it. She reaches out and touches the magnet, intrigued by its allure. As soon as she does, we see a series of images flashing before her eyes, symbolizing the possibilities and opportunities that Redfin offers.

Scene 3: Exploring HomesThe passerby's vision transitions to scenes of various beautifully designed homes. She virtually walks through spacious living rooms, meticulously designed kitchens, and serene bedrooms, all made possible through her engagement with Redfin.

Scene 4: Connected to the MarketThe commercial then showcases the passerby using the Redfin app on her smartphone. We see her scrolling through listings, exploring different neighborhoods, and discovering insights about the market. The magnet's influence has made her feel more connected and empowered in her real estate search.

Scene 5: Finding the Perfect HomeThe passerby's journey takes her to a breathtaking house. Through Redfin's guidance, she discovers this hidden gem that perfectly matches her needs and preferences. We witness her excitement as she walks through the front door, realizing that the magnet led her to her dream home.

Scene 6: Experts by Her SideThe commercial concludes as the passerby is now seen conversing with a Redfin agent. They discuss the details of the buying process, and the agent assures her that Redfin's team of experts will guide her every step of the way. The magnet has not only attracted her to Redfin, but it has also connected her to the support she needs to make her real estate dreams come true.

Conclusion:Redfin's 'Magnet' TV spot excellently portrays the power of their platform in attracting potential buyers. Through captivating visuals and a compelling narrative, viewers are drawn into a world where Redfin becomes the driving force behind finding their ideal home. This commercial showcases Redfin's unique features, user-friendly interface, and the personalized guidance provided by their agents. By combining the allure of the magnet with the advanced technology and expertise offered by Redfin, this TV spot leaves a lasting impression on viewers, positioning Redfin as a magnet in the competitive real estate market.

Redfin TV commercial - Magnet produced for Redfin was first shown on television on February 3, 2020.