2018 Volkswagen Atlas TV commercial - America
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Advertisers of the 2018 Volkswagen Atlas TV Spot, 'America' Song by Simon & Garfunkel [T1]
Volkswagen
IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
What the 2018 Volkswagen Atlas TV commercial - America is about.
In the mesmerizing TV spot for the 2018 Volkswagen Atlas, viewers are taken on a nostalgic journey through the captivating landscapes of America. As the commercial begins, the familiar tune of Simon & Garfunkel's timeless classic "America" starts playing in the background, setting the tone for an adventure-filled ride.
The camera pans over sprawling highways, picturesque mountains, and breathtaking coastlines, showcasing the diverse beauty of the American landscape. From the rugged terrains of the West to the vibrant cityscapes of the East, the Atlas effortlessly navigates through it all.
As the lyrics of "America" resonate, the commercial captures the essence of freedom, exploration, and the open road. It resonates with viewers, reminding them of the captivating experiences waiting to be discovered in their own backyard.
The Volkswagen Atlas, a symbol of strength and versatility, shines amidst these stunning visuals. With its bold design, spacious interior, and advanced technology, the Atlas is presented as the perfect travel companion, capable of accommodating any adventure that comes its way.
As the commercial draws to a close, the Atlas arrives at a scenic overlook, its passengers gazing out at the awe-inspiring vista before them. The tagline, "The Volkswagen Atlas. Life's as big as you make it," appears on the screen, encapsulating the ethos of the commercial – that life is about embracing the vastness of possibilities and savoring every moment.
The TV spot for the 2018 Volkswagen Atlas, set to the iconic sounds of Simon & Garfunkel's "America," successfully captures the essence of the American spirit. It entices viewers with the promise of epic journeys and unforgettable experiences, showcasing the Atlas as the ultimate vehicle for those who dare to embrace the boundless wonders of this great nation.
2018 Volkswagen Atlas TV commercial - America produced for Volkswagen was first shown on television on April 30, 2017.
Song from commercial 2018 Volkswagen Atlas TV Spot, 'America' Song by Simon & Garfunkel [T1]
Simon & Garfunkel's song "America" is a folk-rock ballad that was released in 1968 as part of their album "Bookends." It was written and composed by Paul Simon and is known for its introspective lyrics and beautiful harmonies ). The song tells the story of two young lovers who embark on a cross-country road trip in search of "America."
Lyrics and Meaning: The lyrics of "America" paint a vivid picture of the couple's journey, capturing both the excitement and uncertainty of their adventure. The song explores themes of youthful idealism, longing, and the desire for freedom. It delves into the experiences and emotions of the characters as they travel through different cities and landscapes, encountering various people and situations along the way.
The song's chorus, "Kathy, I'm lost," reflects a sense of disorientation and the need for guidance, while the line "counting the cars on the New Jersey Turnpike" offers a sense of the mundane reality that can sometimes overshadow the grandeur of the trip. The lyrics also touch on themes of alienation and the search for identity, as the characters question what it means to be American and whether they will find what they are looking for.
Musical Style and Legacy: Musically, "America" features Simon & Garfunkel's signature harmonies, accompanied by acoustic guitar and subtle orchestration. The song's gentle melodies and reflective tone contribute to its timeless appeal.
"America" has become one of Simon & Garfunkel's most beloved and enduring songs. It has resonated with listeners over the years, capturing the spirit of exploration and the longing for connection and meaning. The song has been covered by numerous artists and has been featured in popular films and TV shows, further solidifying its place in popular culture.
Influence and Impact: "America" is considered one of Simon & Garfunkel's most iconic songs. It reflects the duo's ability to blend introspective lyrics with memorable melodies and showcases their unique storytelling abilities. The song's themes of searching for identity, longing for connection, and questioning societal norms resonate with audiences across generations.
"America" continues to be celebrated for its poetic lyrics, evocative storytelling, and emotional depth. It remains a testament to Simon & Garfunkel's songwriting prowess and their ability to capture the essence of the human experience through music.
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Agenices of the 2018 Volkswagen Atlas TV Spot, 'America' Song by Simon & Garfunkel [T1]
Deutsch LA
Deutsch LA is a creative agency based in Los Angeles, California. The agency was founded in 1994 by David Deutsch and quickly grew to become one of the largest and most successful agencies on the west...
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