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Advertisers of the 2021 Hyundai Elantra TV Spot, 'Buried' Song by Otis Redding [T1]

2021 Hyundai Elantra TV commercial - Buried
Hyundai

Hyundai Motor Company, often referred to as Hyundai Motors, is a global automobile manufacturer headquartered in Seoul, South Korea. It is one of the largest automotive manufacturers in the world and...

What the 2021 Hyundai Elantra TV commercial - Buried is about.

2021 Hyundai Elantra TV commercial - Buried

In the captivating world of television advertising, the 2021 Hyundai Elantra emerged as a star in its own right with its exhilarating TV spot titled "Buried." This commercial featured an enchanting song by the legendary soul artist, Otis Redding, which added a touch of timeless elegance to the already impressive visuals.

The TV spot opens with a scene of a picturesque suburban neighborhood. As the camera pans across perfectly manicured lawns and charming houses, the alluring melody of Otis Redding's enchanting voice begins to fill the air. The song choice, "I've Got Dreams to Remember," serves as a perfect accompaniment to the Elantra's journey through the streets.

As the Elantra glides through the neighborhood, we witness its sleek and aerodynamic design, turning heads and capturing attention along the way. With each passing moment, the car effortlessly commands the spotlight, effortlessly merging style, performance, and cutting-edge technology.

The commercial takes a surprising turn when the Elantra comes to a sudden stop in a seemingly ordinary yard. The camera angle shifts, revealing an unexpected twist - the car is now buried in the earth up to its windows! This unique visual metaphor serves as a powerful representation of the Elantra's ability to break free from convention, to defy expectations, and to push beyond the limits of what is deemed possible.

As the camera zooms in on the car's windows, we catch a glimpse of the driver, whose confident smile suggests that even in the face of adversity, they remain undaunted. The song crescendos, reinforcing the notion that dreams are meant to be pursued regardless of the obstacles encountered along the way.

In the final moments of the "Buried" TV spot, the Elantra emerges from beneath the ground, revealing its unyielding spirit and unwavering determination. The car gracefully rises, as if defying gravity itself, and continues its exhilarating journey through the neighborhood. Spectators are left in awe of this extraordinary feat, as the Elantra effortlessly captures attention and admiration wherever it goes.

The 2021 Hyundai Elantra TV spot, "Buried," encapsulates the essence of the vehicle - its sleek design, cutting-edge technology, and unwavering spirit. Through the use of Otis Redding's soulful voice and the striking visual storytelling, the commercial invites viewers to explore the boundless possibilities that await them with the Elantra. It serves as a powerful reminder to never stop pursuing dreams, no matter how challenging the journey may become.

2021 Hyundai Elantra TV commercial - Buried produced for Hyundai was first shown on television on October 1, 2020.

Song from commercial 2021 Hyundai Elantra TV Spot, 'Buried' Song by Otis Redding [T1]

Overview"The Dog" is a classic R&B track by Otis Redding, released on his debut album "Pain in My Heart" in 1964. The song was written by Rufus Thomas and features Redding's signature soulful vocals and a catchy upbeat rhythm.

Lyrics and MeaningThe lyrics of "The Dog" are about dancing, with Redding calling for everyone to "Do the dog" and join in the fun. The song has a party-like feel and is meant to be a fun and upbeat dance track.

Reception and Legacy"The Dog" is considered a classic of the R&B genre and is often cited as one of Redding's best songs. It has been covered by numerous artists over the years, including Rufus Thomas, who originally wrote the song, and The Blues Brothers, who performed a version in their 1980 film.

Related songs and Albums"The Dog" was featured on Redding's debut album "Pain in My Heart," which also included other classic tracks such as "These Arms of Mine" and "Stand by Me." Redding is also known for his hit song "(Sittin' On) The Dock of the Bay," which was released in 1968 _The_Dock_of_the_Bay), shortly before his untimely death in a plane crash at the age of 26.

Videos

Watch 2021 Hyundai Elantra TV Commercial, 'Buried'

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Actors

Actors who starred in 2021 Hyundai Elantra TV Spot, 'Buried' Song by Otis Redding [T1]

Ryan Eggold photo
Agenices

Agenices of the 2021 Hyundai Elantra TV Spot, 'Buried' Song by Otis Redding [T1]

2021 Hyundai Elantra TV commercial - Buried
Innocean

Innocean is a global marketing communication company that was founded in 2005. It primarily manages the marketing communication of the Hyundai Motor Company and has 31 offices in 16 countries. Innocea...

Products

Products Advertised

2021 Hyundai Elantra
Hyundai Digital Key App
TV commercials

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