M&M's is a brand of multicolored chocolates that are produced by Mars, Inc. The company was founded in the year 1941 in New Jersey in the United States. M&M's are chocolate candies coated with a color...
GEICO and M&M's partnered to create a hilarious TV spot titled '15 Minutes' aimed at promoting both brands. The concept of the ad revolves around M&M's iconic characters, Red and Yellow, seeking insurance coverage from GEICO.
The ad opens with Red asking Yellow if he has heard about GEICO's 15 minutes could save you 15% or more on car insurance. Yellow confirms that he has but also asks if the policy works for talking candy. Red responds confidently that of course, it does, and goes ahead to call GEICO. While on the phone call, Red is assured that GEICO can cover his car as well as him, a reassuring fact that he relays to Yellow.
Next, we see Red and Yellow in a car with the latter at the wheel. Red is ecstatic with his new GEICO coverage, and as they take a sharp turn, Red's contents spill all over the car, creating a mess. The comedic twist of him being a chocolate candy is not lost on the viewer, and the moment creates a light-hearted mood.
In a bid to tidy up the car, Yellow decides to turn on the airbag. Unfortunately, Red is in front of the airbag which hits him, causing another messy situation. The ad ends with GEICO's iconic tagline, '15 minutes could save you 15% or more on car insurance,' and the M&M's tagline, "Melt in your mouth, not in your hands."
Overall, the GEICO and M&M's spot is a hilarious and engaging 30-second ad that showcases the best of both brands. The spot uses humor to highlight GEICO's ease of use and prompt claims service, while M&M's brand is strengthened by its recognizable characters, seamless integration into the storyline, and the clever tagline at the end.
GEICO and M&Ms TV commercial - 15 Minutes produced for M&M's was first shown on television on March 3, 2014.
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