What the Bass Pro Shops Flannel Fest TV commercial - The Whole Family is about.

Bass Pro Shops Flannel Fest TV Spot, 'The Whole Family' takes viewers on a journey that showcases the family-centric spirit of the brand. The commercial opens with a family relaxing around a crackling fire, each member dressed in cozy, colorful flannel shirts. The shot then zooms in on the family patriarch, who lets out an infectious laugh before the scene fades to the Bass Pro Shops logo.

The next shot shows a group of children sitting on the floor, excitedly opening presents wrapped in plaid paper. The father then hollers that it's time to get outside and the family rushes out the door, the camera following their footsteps as they make their way to the woods. The family then embarks on an outdoor adventure, donning waders to catch fish as the shot cuts between the children's gleeful faces and the gorgeous autumn foliage.

To showcase the breadth of the Bass Pro Shops brand, the commercial then moves on to show the family spending time indoors, gathered around a pool table, with the mother smiling as she gets tips on how to play from one of the children. The shot then transitions to the father cooking up dinner and holding up a chicken as the family looks on enthusiastically from behind him.

Throughout the commercial, the flannel outfits worn by the family symbolize the warmth and approachable nature of the Bass Pro Shops brand. The musical accompaniment, a folksy rendition of "Deck the Halls," further emphasizes the familial spirit of the brand.

Overall, Bass Pro Shops Flannel Fest TV Spot, 'The Whole Family,' conveys a message of family togetherness and a love for outdoor activities. The ad effectively showcases the wide range of products and experiences that the brand provides, from outdoor gear to indoor games and activities – all while emphasizing the importance of spending quality time with loved ones.

Bass Pro Shops Flannel Fest TV commercial - The Whole Family produced for Bass Pro Shops was first shown on television on October 20, 2018.