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Keytruda TV commercial - Its TRU: Dr. Kloeckers Story: Living Longer Is Possible
Keytruda

Keytruda is a brand name for pembrolizumab, an immunotherapy drug developed and marketed by Merck & Co. It was approved by the U.S. Food and Drug Administration (FDA) in 2014 for the treatment of adva...

What the Keytruda TV commercial - Its TRU: Dr. Kloeckers Story: Living Longer Is Possible is about.

Keytruda TV commercial - Its TRU: Dr. Kloeckers Story: Living Longer Is Possible

The Keytruda TV spot titled "It's TRU: Dr. Kloecker's Story: Living Longer Is Possible" is a moving and inspiring advertisement that seeks to educate the public about the benefits of Keytruda in treating cancer patients. The commercial features real-life oncologist Dr. Kloecker narrating her experience with Keytruda and its impact on her patients.

Throughout the ad, Dr. Kloecker shares her personal experiences with patients who have been diagnosed with advanced stages of cancer, and how Keytruda has helped extend their lives. The ad also highlights the testimonies of patients who have taken the drug and have experienced positive results, including those whose cancer had already spread to other parts of the body.

What makes this TV spot stand out is its emotional appeal and authenticity. It's not typical for drug commercials to feature real-life medical professionals sharing their experiences with patients. The inclusion of Dr. Kloeker lends the spot a sense of credibility and reinforces the trust that people place in their doctors.

Overall, the Keytruda TV spot "It's TRU: Dr. Kloecker's Story: Living Longer Is Possible" is an excellent marketing tool that educates the public on the benefits of Keytruda. The ad's emotional appeal, coupled with its focus on real-life patient experiences and a trusted medical expert, makes it a powerful and compelling advertisement.

Keytruda TV commercial - Its TRU: Dr. Kloeckers Story: Living Longer Is Possible produced for Keytruda was first shown on television on January 6, 2019.

Frequently Asked Questions about keytruda tv spot, 'it's tru: dr. kloecker's story: living longer is possible'

Merck has now added a real doctor to its TV ad for Keytruda (pembrolizumab), the cancer immunotherapeutic. Two new ads – one featuring Dr. Goetz Kloecker, a practicing oncologist, alone and one featuring Dr.

Half (50%) of the patients who received Keytruda every 3 weeks were alive at 4.1 months, compared to 2.8 months for patients receiving Yervoy. Keytruda was shown to reduce the risk of dying by 31% compared to Yervoy.

Keytruda works by binding to PD-1 and therefore blocking the cancer cells from using their own protein to slot into the same spot and switch off the immune cells. So with Keytruda, the T-cells do their job and effectively attack the cancer. Keytruda is also known as an anti PD-1 immunotherapy.

Patients receiving Keytruda lived for 10.3 months (median overall survival) compared to 7.4 months with chemotherapy.

How often you receive an infusion of KEYTRUDA will depend on the schedule you and your doctor choose. Some patients can stay on KEYTRUDA for up to a year or two. Your doctor will decide how long you will be on treatment. Always talk to your doctor about what to expect while taking KEYTRUDA.

Half (50%) of the patients who received Keytruda every 3 weeks were alive at 4.1 months, compared to 2.8 months for patients receiving Yervoy. Keytruda was shown to reduce the risk of dying by 31% compared to Yervoy.

The average overall survival duration among Keytruda treated patients is now 26.3 months compared to 14.2 months for those treated with chemotherapy. The 36-month overall survival is 43.7% for Keytruda compared to 24.9% for chemotherapy.

How often you receive an infusion of KEYTRUDA will depend on the schedule you and your doctor choose. Some patients can stay on KEYTRUDA for up to a year or two. Your doctor will decide how long you will be on treatment. Always talk to your doctor about what to expect while taking KEYTRUDA.

Of the patients who completed approximately two years of treatment (35 cycles) with KEYTRUDA plus pemetrexed and cisplatin or carboplatin (n=57/405), 71.9% were alive at five years following randomization, with an ORR of 86.0% (with eight complete responses and 41 partial responses).

Patients receiving Keytruda lived for 10.3 months (median overall survival) compared to 7.4 months with chemotherapy.

KEYTRUDA plus carboplatin-paclitaxel or nab-paclitaxel reduced the risk of death by 29% (HR=0.71 [95% CI, 0.59-0.85]) versus chemotherapy alone. The median OS was 17.2 months for the KEYTRUDA plus chemotherapy group versus 11.6 months for the chemotherapy group.

Research published this February noted that many patients are living longer after receiving immunotherapy, which activates the body's own immune system to recognize and kill cancer cells.

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Watch Keytruda TV Commercial, 'It's TRU: Dr. Kloecker's Story: Living Longer Is Possible'

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Agenices

Agenices of the Keytruda TV Spot, 'It's TRU: Dr. Kloecker's Story: Living Longer Is Possible'

Keytruda TV commercial - Its TRU: Dr. Kloeckers Story: Living Longer Is Possible
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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Keytruda
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