The H.H. Gregg TV spot, 'FOBO: Unmatched Selection' is an advertisement that showcases the company's vast selection of brand name appliances, electronics, and home furnishings. The spot centers on the concept of "FOBO," which stands for "fear of better options."
At the beginning of the ad, we see a woman browsing through a store, seemingly content with the options presented to her. However, as soon as she sees a flash sale notification on her phone, she begins to experience FOBO. Suddenly, her previously satisfactory options seem lackluster, and she becomes paralyzed with indecision.
Enter H.H. Gregg, who offers a wide selection of products that can accommodate any customer's needs and preferences. The ad then highlights the company's unbeatable prices and financing options, reassuring the viewer that they can find exactly what they're looking for without breaking the bank.
The message of the spot is clear: customers don't need to fear better options because H.H. Gregg offers an unmatched selection of products at affordable prices. As long as they shop smart and choose a trusted retailer like H.H. Gregg, they can overcome their FOBO and find everything they need for their home.
h.h. gregg TV commercial - FOBO: Unmatched Selection produced for h.h. gregg was first shown on television on June 4, 2016.
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