What the Sprint Framily Plan TV commercial - Gordon Ft. Judy Greer is about.

The Sprint Framily Plan TV Spot titled 'Gordon' features actress Judy Greer trying to convince a customer named Gordon to switch to Sprint's Framily Plan. From the onset, it is clear that Gordon is very skeptical, and even somewhat resistant to Judy's pitch. He is hesitant to join the Framily Plan, citing the fact that he doesn't want to be locked into a contract and would rather have something more flexible.

Judy then proceeds to explain the benefits of the Framily Plan, including the fact that you can get up to 10 lines, each with its own individual billing, adding to the flexibility that Gordon wanted. The spot then takes an unexpected turn when we see a man sauntering into the store, pleased with his decision to join the Framily Plan. The man has a goat in tow, which he introduces to Gordon, telling him that he's his new framily member.

The goat's inclusion highlights the unique take that Sprint has on the word "family." Rather than emphasizing traditional notions of family, the Framily Plan celebrates the idea of a chosen family, where individuals can be connected by anything from their hobbies to their favorite sports teams.

The TV spot is a humorous take on the Framily Plan, aimed at highlighting the plan's simplicity, affordability, and flexibility. By using Judy Greer to deliver the pitch and incorporating a goat as a framily member, Sprint succeeds in drawing viewers' attention to what sets its plan apart from its competitors.

Sprint Framily Plan TV commercial - Gordon Ft. Judy Greer produced for Sprint was first shown on television on April 6, 2014.