What the Microsoft Surface TV commercial - It Comes Down to Preparation is about.

The Microsoft Surface TV spot titled 'It Comes Down to Preparation' is a powerful ad featuring talented football player Talanoa Hufanga. The ad focuses on the idea that preparation is the key to success in any endeavor. The spot begins with a shot of Hufanga sitting in front of his locker, with his Surface device in hand. He scrolls through pages of notes, game footage, and diagrams, all prepared specifically for his upcoming game.

As Hufanga steps out onto the field, the ad shifts to a series of quick cuts, showing him mentally preparing for the game. We see footage of him reviewing plays, studying images of the opposing team's players, and visualizing himself making big tackles and game-changing plays. These vignettes are interspersed with shots of Hufanga's Surface, emphasizing the role that technology plays in his preparation process.

The ad culminates in a dramatic shot of Hufanga making a huge tackle on the field, followed by a close-up of his determined eyes. Over this image, a voiceover explains that success on the field ultimately comes down to preparation. The ad ends with a shot of the Surface being used as a playbook on the sideline, as Hufanga's coach looks on, impressed.

Overall, the Microsoft Surface TV spot is a well-crafted portrayal of the importance of preparation and the role that technology can play in helping us achieve our goals. The use of Talanoa Hufanga as a real-life example of this concept adds a level of authenticity to the ad, making it even more impactful.

Microsoft Surface TV commercial - It Comes Down to Preparation produced for Microsoft Surface was first shown on television on January 23, 2023.