What the Craftsman Sidewinder Tape Measure TV commercial - Happy Fathers Day is about.

Craftsman is a well-known brand that has been providing quality tools for generations. In their latest TV spot, "Happy Father's Day," Craftsman honors the hardworking fathers who have always relied on their tools to get the job done. In this commercial, Craftsman showcases their Sidewinder Tape Measure, which is a must-have tool for every dad who enjoys woodworking or home renovation projects.

The advert opens with a father and son enjoying some quality time together in their garage. The father is busy taking measurements using his Craftsman Sidewinder Tape Measure as his son looks on with admiration. The scene is set to a backdrop of classic rock music that adds to the feeling of nostalgia and appreciation for dads who have passed down their love for DIY projects to their children.

As the son watches his father work, he flashes back to various moments from his childhood where his dad helped him with his own home renovation projects. From fixing a leaky faucet to building a treehouse, the father-son duo has always relied on their Craftsman tools to get the job done.

The commercial finishes with a heartfelt message, expressing gratitude for all the hard-working fathers out there who have always been there for their families. It's a great tribute to the importance of fathers and their role in shaping their children's lives.

Overall, the Craftsman Sidewinder Tape Measure TV spot is an effective marketing campaign that combines nostalgia, brand recognition, and a sense of tribute to the importance of fathers. It's a great way to showcase the quality and reliability of Craftsman's tools while engaging with their target audience in a meaningful way.

Craftsman Sidewinder Tape Measure TV commercial - Happy Fathers Day produced for Craftsman was first shown on television on May 30, 2017.