What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
The GEICO TV spot, titled "Prisoner: It's What You Do," is a humorous commercial that showcases the brand's commitment to providing affordable car insurance options to drivers. The ad features a group of prisoners working in a chain gang on the side of the road, with one inmate commenting on how easy it is to switch to GEICO.
The commercial starts with a guard supervising prisoners doing road work. Suddenly, one of the prisoners starts talking about GEICO's car insurance options, stating that switching is "what you do" when it comes to saving money. The ad then shifts to a catchy musical scene where all the prisoners are singing and dancing to the tune of "It's What You Do" while showcasing the various ways GEICO can save someone money on their car insurance.
The spot is designed to be both humorous and memorable, while also conveying a very important message about GEICO's commitment to providing affordable car insurance options. It highlights the ease of transitioning to GEICO for drivers, underscoring that it's a simple process with a lot of value.
Overall, the "Prisoner: It's What You Do" commercial is a clever and entertaining way for GEICO to promote its car insurance products, and effectively communicates its message of affordability and convenience to potential customers.
GEICO TV commercial - Prisoner: Its What You Do produced for GEICO was first shown on television on June 17, 2015.
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