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Microsoft Surface TV commercial - NFL: Superstitions
Microsoft Surface

Microsoft Surface is a line of personal computers, laptops, tablets, and interactive whiteboards designed and produced by Microsoft. The Surface brand was first introduced in 2012 and has since then b...

What the Microsoft Surface TV commercial - NFL: Superstitions is about.

Microsoft Surface TV commercial - NFL: Superstitions

Title: Microsoft Surface TV Spot, 'NFL: Superstitions'

Introduction:In this captivating Microsoft Surface TV spot, titled 'NFL: Superstitions,' the power of technology and superstitions collide on the football field. Microsoft Surface, the official tablet of the NFL, goes beyond its technical capabilities and delves into the world of pre-game rituals and beliefs. Through an intriguing narrative, the commercial explores the amusing and quirky traditions that NFL players engage in before hitting the field. With the help of Microsoft Surface, these practices are intertwined with the advanced features and capabilities of the tablet, creating an unforgettable and engaging television spot.

Description:The TV spot begins in the locker room, where NFL players from various teams prepare for the game ahead. The atmosphere is tense, and players can be seen engaged in their unique superstitions and rituals. One player ties his shoelaces in a specific pattern, another applies eye black in a precisely determined pattern, while yet another listens to a particular song on his headphones. All the while, the players' personalized Microsoft Surface tablets are present, seemingly aware of their owners' eccentric behaviors.

As the tension builds, the commercial captures close-ups of the players' hands tapping and swiping on the Surface device. In a seamless transition, special effects blend the traditional superstitions with the cutting-edge features of the tablet. The laces on the player's shoes transform into digital representations, a visual representation showcasing how the Surface tablet connects with the players' personal rituals.

Simultaneously, another player's eye black transforms into a digital interface on the Surface tablet, with various pre-game stats, plays, and game plans displayed. The tablet's versatility allows players to access critical information in an instant, enhancing their efficiency on the field.

The TV spot continues to highlight other superstitious acts, such as a player touching statues or saying a personal mantra. Through the magic of technology, Microsoft Surface surfaces relevant data, maps out game strategies, and grants players access to real-time analysis of their performance and opponents' play styles.

The commercial culminates with the climactic moment when the players make their way onto the field, brimming with confidence and armed with both their superstitious habits and the power of Microsoft Surface. Their performance is elevated by the integration of technology, resulting in an unparalleled synergy between tradition and innovation.

Conclusion:The Microsoft Surface TV spot, 'NFL: Superstitions,' masterfully combines the captivating world of professional football with the technological prowess of the Microsoft Surface tablet. By bridging the gap between personal superstitions

Microsoft Surface TV commercial - NFL: Superstitions produced for Microsoft Surface was first shown on television on October 14, 2021.

Frequently Asked Questions about microsoft surface tv spot, 'nfl: superstitions'

The deal, worth a reported $400 million over five years - and later extended in 2020 - was originally set up to be all about Xbox, according to Hall. Microsoft wanted to use the partnership to showcase how people could use their Xbox to watch live games and access fantasy football stats.

Before the 2014 season, the NFL and Microsoft made a deal to equip all NFL teams with multiple Surface Pro tablets modified to withstand weather conditions and any contact on the sidelines.

With more than 2,000 Surface devices and 170 Windows Servers deployed across 35 global stadiums, Microsoft technology powers 333 events each year for the NFL on game day. Today, we're delighted to announce a multi-year expansion of our NFL partnership.

Prior to the season, Microsoft and the NFL struck a five-year $400 million deal with one of the major components being that the Microsoft Surface would become "the official tablet of the NFL" with coaches and players using the Surface on the sidelines during games.

Microsoft Surface has quickly become an authentic tool to the game of football and is vital during all NFL games for coaches, players, and NFL officials. And now by working together to integrate Microsoft Teams across the League, together we aim to improve on communications and collaboration in a modern way.”

The Surface on the Sidelines is a Surface Pro 2 encased in an Incipio Feather Case which is available, the Surface Pro 3s used in Studio have a Blue Silkscreen or Sticker that is readily available from places like Amazon, Sticker Boy, SkinIt, DecalGirl as well as others...

Game-changer It's flawless,” said Green Bay Packers coach Matt LaFleur in a video the NFL published earlier this year showing how the tablets have helped players make key in-game changes. Microsoft now powers 269 NFL events each year with more than 2,000 Surface devices and 170 Windows servers installed at 30 stadiums.

And as a result of Brady's antics, the NFL sent out a league-wide memo this week warning players that they could face "significant fines" if they break tablets or other league-issued equipment going forward, per FOX Sports' Jay Glazer.

NFL players are generally paid weekly during the regular season with their annual salaries spread across 18 weeks. When the playoffs begin, these checks stop. Players participating in playoff games are compensated, but playoff checks are often drastically lower than regular season game checks.

Astroturf, a hard, synthetic alternative to grass, became widespread in the NFL in the 1970s, 80s, and 90s. When the Houston Astrodome, known as the “Eighth Wonder of the World,” opened in 1965 as the home to the Oilers, a problem emerged: the grass didn't grow. So fake grass, “Astroturf,” was used instead.

There are 30 NFL stadiums, including two shared by two teams, and they are split evenly, with 15 featuring various forms of grass and 15 using different types of synthetic turf.

Similar technology enables the wireless communications coaches, players and officials use during games. Technology provides players with electronic playbooks and position-specific game film on club-provided tablets. As the game unfolds, coaches can dissect opponents' offense and defense on league-provided tablets.

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Agenices

Agenices of the Microsoft Surface TV Spot, 'NFL: Superstitions'

Microsoft Surface TV commercial - NFL: Superstitions
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Microsoft Surface TV commercial - NFL: Superstitions
EP+Co.

EP+Co. is a full-service advertising agency based in Greenville, South Carolina. Founded in 1986, the company has a rich history of creating compelling campaigns for a wide range of clients across var...

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