Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...
The Old Spice TV Spot, "Unstoppable," featuring NFL running back Derrick Henry is a captivating, humorous ad that perfectly captures the brand's message of power and confidence.
The ad opens with Henry standing at the line of scrimmage, ready to face his opponents on the football field. As he takes a deep breath and the play begins, he charges through the defenders with incredible speed and agility, never breaking stride.
As he sprints down the field, the camera cuts to various scenes of bystanders who are all performing everyday tasks and activities, but when Henry runs past them, they too become unstoppable. We see a woman walking her dog suddenly accelerate into a full sprint, a man doing yoga defy gravity and levitate, and an elderly man in the park suddenly become an incredible breakdancer.
All the while, Henry is still running, now through a jungle where he encounters and effortlessly hurdles over a lion, before finally reaching the end zone. Never breaking a sweat, he turns to the camera and says, "I'm unstoppable."
The Old Spice TV Spot is a perfect example of the brand's ethos of boldness, confidence, and humor. The ad portrays Henry as a dominant and fearless athlete, making him the perfect fit to represent the brand. Additionally, the over-the-top scenarios of bystanders becoming "unstoppable" add an element of humor and absurdity that is sure to get viewers laughing.
Overall, the Old Spice TV Spot, "Unstoppable," is a hilarious and captivating ad that perfectly captures the brand's image of strength and confidence, all while showcasing NFL star Derrick Henry's incredible athleticism.
Old Spice TV commercial - Unstoppable produced for Old Spice was first shown on television on September 20, 2021.
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Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...