What the Bushnell TV commercial - Best Equipment Feat. Rickie Fowler is about.

The Bushnell TV spot, titled 'Best Equipment,' features professional golfer Rickie Fowler endorsing the brand's golfing equipment. The commercial showcases the brand's latest rangefinder, the Bushnell Pro XE, which is hailed as the 'most advanced golf laser rangefinder' in the market.

Rickie Fowler, a well-known figure in the golfing world, appears on the greens sporting a bright orange Puma shirt and hat, holding the Bushnell Pro XE up in front of his eyes. He glances at the screen, and its clear display shows him his distance to the flagstick.

Fowler then goes on to highlight the features of the Bushnell Pro XE in the commercial. The rangefinder, he says, is developed with advanced technology that takes into account the slope and weather conditions to give golfers accurate measurements. It's also engineered to be durable and withstand harsh golfing environments.

In addition to endorsing the rangefinder, Fowler also talks about his experience with other Bushnell products, including the Tour V5 and Hybrid rangefinders. He praises the brand's dedication to golfing and always being at the forefront of innovation.

As the commercial concludes, Fowler urges golfers to use the 'best equipment' by using Bushnell products to elevate their game. The commercial ends with the tagline, "Bushnell—the undisputed #1 laser rangefinder in golf."

Overall, the Bushnell TV spot is an effective marketing tool that highlights the brand's latest and most advanced technology, while also leveraging the fame of a professional athlete to draw attention to its flagship product.

Bushnell TV commercial - Best Equipment Feat. Rickie Fowler produced for Bushnell was first shown on television on April 10, 2013.