Citizen Eco-Drive Watch TV Commercial

What the Citizen Eco-Drive Watch TV Commercial is about.

Citizen Eco-Drive is a popular brand known for its high-quality, innovative timepieces. In 2018, the brand launched a new TV commercial featuring none other than famous singer Kelly Clarkson. The commercial was part of Citizen's ongoing "Better Starts Now" campaign, which emphasized the importance of using time wisely and making every moment count.

The commercial begins with Kelly Clarkson sitting on a wooden bench, admiring the Citizen Eco-Drive watch on her wrist. She then begins to sing the first lines of her hit song "Stronger," but with a slight twist to emphasize the significance of the watch: "What doesn't power this watch makes it stronger / Stand a little taller / Doesn't leave you, doesn't break you."

As the song progresses, we see scenes of people going about their day, using their Citizen Eco-Drive watches to keep track of time. Whether it's a businessman checking his watch before an important meeting, or a couple enjoying a sunset, Citizen's message is clear - time is a precious commodity, and it's up to us to use it wisely.

The commercial ends with Kelly Clarkson standing on a city rooftop, singing the final lines of the song: "What doesn't kill you makes you stronger / Stand a little taller, moon will shine with you." These lyrics, coupled with the image of the watch on her wrist, drive home the message that the Citizen Eco-Drive watch is an essential tool for those who want to seize every moment and make the most out of life.

Overall, Citizen's TV commercial featuring Kelly Clarkson is a powerful reminder that time is valuable and should be spent wisely. The brand's Eco-Drive watches offer the perfect combination of style and functionality, keeping us on track and giving us the confidence to embrace every moment.

Citizen Eco-Drive Watch TV Commercial produced for Citizen Watch was first shown on television on November 22, 2014.