What the Project Roadblock TV commercial - Neon Signs is about.

Project Roadblock is a public service campaign aimed at raising awareness about the dangers of drunk driving. One of the powerful TV spots released as part of this campaign is titled 'Neon Signs'.

The TV spot 'Neon Signs' opens with a dark, deserted street illuminated only by the glow of neon signs from various establishments. The camera pans across the scene, revealing a lively bar with patrons laughing and enjoying themselves. As the camera moves closer to the entrance of the bar, it focuses on a group of friends, visibly intoxicated, stumbling out into the night.

Simultaneously, a voiceover narrates facts and statistics about the risks associated with drunk driving, urging viewers to make responsible choices and avoid getting behind the wheel under the influence. The voiceover emphasizes the potential consequences of driving drunk, including injury, death, and legal ramifications.

As the friends exit the bar, their laughter begins to fade, replaced by the sound of their footsteps echoing against the silence of the street. Suddenly, the camera cuts to a shot of the friends' faces, each one expressing a mix of regret, fear, and uncertainty. It becomes clear that they are grappling with the consequences of their decision to drive while intoxicated.

The TV spot then transitions to a series of quick, striking images that symbolize the dangers of drunk driving. The neon signs that previously illuminated the street now turn into warning signs, flashing messages like "Don't Drink and Drive" and "Choose a Sober Ride". The urgency of these neon warning signs creates a sense of foreboding and reinforces the message of the campaign.

The final moments of the TV spot show a sober driver, an advocate for responsible choices, emerging from a different establishment on the same street. As this driver walks towards their vehicle, they pause briefly, glancing at the group of friends dealing with the consequences of their choices. It is a powerful moment of contrast between two paths—one that leads to potential tragedy and one that represents the responsible decision to avoid drunk driving.

As the TV spot concludes, the voiceover returns, emphasizing the importance of making responsible choices, not just for oneself but for the safety of others on the road. The spot ends with the tagline of the Project Roadblock campaign, urging viewers to "Designate, Don't Drive."

'Neon Signs' is a gripping and thought-provoking TV spot that effectively highlights the dangers of drunk driving, using vivid imagery and powerful juxtapositions. Its goal is to promote responsible behavior and encourage viewers to take a stand against drunk driving, ultimately creating safer

Project Roadblock TV commercial - Neon Signs produced for Project Roadblock was first shown on television on December 15, 2019.