Depp was chosen as the fragrance's muse, because of his “singularly authentic allure, tattooed arms and rock-jewellery-covered hands,” the brand said in Dior Mag. The photos from the campaign depict the Wild West, and scenes from a desert. The ad campaign was produced by Leap.

Johnny Depp says he will be eternally loyal to Dior because of their support for him. Depp was grateful that Dior stuck with him "all the way from the bottom to the top and back down." Depp's legal battles with ex-wife Amber Heard saw him losing his roles in film franchises.

Johnny Depp has reportedly signed a new deal with Dior worth $20m (£16m), which would make it the most lucrative men's fragrance deal in history. Depp has been the face of Dior Sauvage fragrance for men since 2015.

First reported by Variety and confirmed by a source close the deal, Depp and Dior Sauvage have extended a pact that is said to be three years and worth more than $20 million, making it one of the most lucrative celebrity fragrance deals.

5/12/2023 10:17 AM PT. Johnny Depp is being paid a record amount to be the face of Dior's Sauvage men's scent. The actor's three-year deal with Dior is worth north of $20 million according to Variety. It's the most lucrative men's fragrance deal of all time.

Dior has drawn criticism in China over a photo in its exhibition that purportedly caters to Western aesthetics vilifying Asian women. In July 2022, Dior was called out for cultural appropriation and plagiarism of the traditional Chinese Mamian skirt, yet failed to publicly address the issue.

However, Dior did not terminate Depp's brand ambassadorship, according to The New York Times. Although, as Hypebeast pointed out, the fashion brand “did limit its presence and connection with the Pirates of the Caribbean actor during the height of the abuse allegations”.

Since 2015, the “Pirates of the Caribbean” star has served as the face of Dior Sauvage, with an ad campaign that leaned into his image as a wild rocker.

“It's an exquisite scent that takes all those smelling it on a fabulous journey,” she tells me. “The fresh and captivating top notes give way to a warm, sexy, enigmatic and sophisticated base. Part of what makes it so enduringly successful is that it seems to tap into so many different tribes and zeitgeists.”

$20 million Johnny Depp has signed a reported historic deal to remain the face of Dior men's fragrance Sauvage as the star continues his post-Amber Heard defamation trial comeback. Depp's more than $20 million three-year deal with Dior is the highest for any men's cologne, according to Variety.

The “Pirates of the Caribbean” star has reportedly signed the biggest men's fragrance deal of all time. Variety cites a source confirming Dior closed a deal with Depp for a three-year deal estimated to be worth a whopping $20 million. The outlet said the French luxury label did not respond to a request for comment.

They sell a bottle of his fragrance 'Sauvage' every 3 seconds. At $160 a bottle, that's over $4.5 million a day in sales.”